Launching the application for searching, monitoring, comparing and ranking opinion leaders and measuring effects. Expenses for influencer marketing are growing rapidly year after year.
Without analytics and measuring the effectiveness of activities carried out with influencers, marketers do not know the effectiveness and profitability of cooperation.
The most common causes of influencer marketing failures are a poorly defined and selected target group, badly selected influencers and lack of campaign monitoring.
For more than half of marketers, the challenge is to constantly measure the effects of campaigns. For every third marketer has a problem with monitoring influencer marketing campaigns.
As the number of fans watching a given profile increases, engagement decreases - from the point of view of brands, reaching micro-influencers becomes key....
Launching the application for searching, monitoring, comparing and ranking opinion leaders and measuring effects. Expenses for influencer marketing are growing rapidly year after year.
Without analytics and measuring the effectiveness of activities carried out with influencers, marketers do not know the effectiveness and profitability of cooperation.
The most common causes of influencer marketing failures are a poorly defined and selected target group, badly selected influencers and lack of campaign monitoring.
For more than half of marketers, the challenge is to constantly measure the effects of campaigns. For every third marketer has a problem with monitoring influencer marketing campaigns.
As the number of fans watching a given profile increases, engagement decreases - from the point of view of brands, reaching micro-influencers becomes key.
More information

Employees

Angelika Przezdziek
Admin
Angelika Przezdziek Managing Director Experienced Project Leader with a demonstrated history of working in the marketing and advertising industry.