Funds 50K per team
Markets Advertising Computer Networking Entertainment Hardware Internet of Things +11
In the increasingly crowded and varied world of beer options, Heineken® faces two clear challenges:
1. Pre-shopping: How to compel consumers to add Heineken to their shopping lists before they enter the store
2. In/Around Store: How to get consumers to choose Heineken over any other beer when they are in the store.

WHO ARE WE LOOKING FOR?
We are seeking partners to develop products, services and/or tools, which (in an innovative and durable way) will help Heineken stand out from competitors by driving visibility of the brand during the consideration process or right before the purchase decision.

Applicants with hardware, software and other technologies are welcome. For example:
• Pre-shopping: Social shopping, loyalty, grocery delivery services, influencer networks
• In/Around Store: Augmented reality, beacons, geo-fencing, connected devices, motion sensors
Selected partners will have solutions that deliver real value to consumers and are able to scale across multiple markets a...
In the increasingly crowded and varied world of beer options, Heineken® faces two clear challenges:
1. Pre-shopping: How to compel consumers to add Heineken to their shopping lists before they enter the store
2. In/Around Store: How to get consumers to choose Heineken over any other beer when they are in the store.

WHO ARE WE LOOKING FOR?
We are seeking partners to develop products, services and/or tools, which (in an innovative and durable way) will help Heineken stand out from competitors by driving visibility of the brand during the consideration process or right before the purchase decision.

Applicants with hardware, software and other technologies are welcome. For example:
• Pre-shopping: Social shopping, loyalty, grocery delivery services, influencer networks
• In/Around Store: Augmented reality, beacons, geo-fencing, connected devices, motion sensors
Selected partners will have solutions that deliver real value to consumers and are able to scale across multiple markets and/or outlets.

WHY APPLY?
Heineken is sold in over 170 countries through the world’s leading retailers and countless independent stores and outlets. This is an opportunity to tap into current retail activation programmes such as UEFA Champions League, James Bond, Rugby World Cup and big summer and holiday promotions. You will also have access to Heineken assets, including bottles, cans, multipacks (6-pack, crates, 12-packs, etc), shelve signage and promotional stands.

• Successful applicants will be guaranteed EUR 50K to implement their product or service with Heineken.
• Our ambition is that additional investment will be provided to scale up, and lead to a longer term strategic partnership.
• You will have access to top global and local Heineken marketers around the world.
More information

Staff

Nick Mathers
Admin