InfoSum enables trusted data collaboration by delivering technology that focuses on a single vision for the future of data connectivity - data should never be shared.

Through InfoSum’s Unified Data Platform (UDP) multiple first-party data sources can be safely and securely connected, analysed and activated, without moving any raw data between parties.

InfoSum’s UDP has been built on six key technology concepts that build trust between parties and enable multiple first and second-party data sources to be connected for analysis and activation, without moving or sharing data:

1) Federated architecture - enables multiple datasets to be connected for analysis and activation, while remaining decentralised.

2) Insights engine enables rich analysis across multiple data sources to take place, without moving, centralising or sharing data

3) Differential privacy concepts and other privacy controls ensure individuals can never be re-identified through analysis.

4) Identity resolution cre...
InfoSum enables trusted data collaboration by delivering technology that focuses on a single vision for the future of data connectivity - data should never be shared.

Through InfoSum’s Unified Data Platform (UDP) multiple first-party data sources can be safely and securely connected, analysed and activated, without moving any raw data between parties.

InfoSum’s UDP has been built on six key technology concepts that build trust between parties and enable multiple first and second-party data sources to be connected for analysis and activation, without moving or sharing data:

1) Federated architecture - enables multiple datasets to be connected for analysis and activation, while remaining decentralised.

2) Insights engine enables rich analysis across multiple data sources to take place, without moving, centralising or sharing data

3) Differential privacy concepts and other privacy controls ensure individuals can never be re-identified through analysis.

4) Identity resolution creates an optimal match between datasets by using an identifier or combination of identifiers to generate a unique key.

5) Permission controls ensure data owner remains in control of who can run analysis, and to what level they can conduct analysis.

6) Global schema enables different taxonomies to communicate by mapping all data to a comprehensive and flexible global schema.

There are a number of applications for the platform that we have identified for the banking sector. These include (but are no means limited to):

- Enabling you to connect with publishers to plan and execute more effective marketing programmes.
- Enabling you to monetise your data in a privacy safe way
- Identifying strategic partners to work with
- Supporting due diligence for M&A
- Working with other technology / data businesses (e.g. for the Customer Dialogue project) without ever giving them access to your data
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