Managing your brand is hard. It takes time to review creative assets to make sure that they are on-brand. That is time your team doesn’t have. As a result, people from across your organization are producing sales and marketing communications that are off-brand and off-message. It breaks down your brand identity and hinders your ability to grow.

What if it didn’t have to be that way? What if every one of your employees had his or her own creative director that would instantly review their work, analyze it with respect to your brand, and recommend ways to improve? Inspector 6 is the software equivalent of a personal creative director. Here’s how it works:

Content Collection

From the time you first register, Inspector 6 gets to work. It crawls your website, breaks it up into text and visuals and begins the analysis. You can add additional sites, such as your development site, and other document repositories, such as Google Drive or Dropbox. You and your teams don’t have t...
Managing your brand is hard. It takes time to review creative assets to make sure that they are on-brand. That is time your team doesn’t have. As a result, people from across your organization are producing sales and marketing communications that are off-brand and off-message. It breaks down your brand identity and hinders your ability to grow.

What if it didn’t have to be that way? What if every one of your employees had his or her own creative director that would instantly review their work, analyze it with respect to your brand, and recommend ways to improve? Inspector 6 is the software equivalent of a personal creative director. Here’s how it works:

Content Collection

From the time you first register, Inspector 6 gets to work. It crawls your website, breaks it up into text and visuals and begins the analysis. You can add additional sites, such as your development site, and other document repositories, such as Google Drive or Dropbox. You and your teams don’t have to change your workflow or remember to submit your creative for analysis. Inspector 6 operates in the background so you can focus on your work.

Brand Book

Inspector 6 will analyze your content and make recommendations even before it knows anything about your business. However, the recommendations get smarter as Inspector 6 learns more about your brands. Our online brand book make it easy to document all elements of your brand strategy - from target markets, value propositions, values, and purpose to color palette and typography.

Analysis

Inspector 6 uses AI to perform a deep analysis of your text and visuals. It also analyzes all of the other brands in your category so that you have that context and competitive intelligence. Here’s an example of some of the analyses:

> The density of keywords and image contents including the extent to which you are focusing on each of your target markets, value propositions, and points of differentiation.
> The emotional, social, and linguistic tones conveyed by your writing.
> A readability analysis that tells you when your writing is too long or complex.
> A demographic breakdown of the people in your images including gender, age, and ethnicity.
> Specific recommendations based on each brand metric. The tool provides examples of great writing and visuals from our library of thousands of brands.
> Brand metric rankings so you can see where your company stands within your category.
More information

Investors

Atlanta BridgeCommunity - 2018
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Atlanta BridgeCommunity - 2018 A Commercialization Program for Startups. Founded by Coca-Cola.