We’re a vertically integrated women’s underwear company on a mission to disrupt the industry by bringing radical transparency, accessibility and empowerment to the market. Our direct to consumer online model gives women the freedom to browse, while providing a holistic view into what their purchasing power is going towards, creating a safe space that showcases a diverse, mission driven community. We place emphasis on the end-to-end experience and plan to use that as a vessel for spreading social equity through a need based product. We are working with a $12Billion US market and a $59 Billion global women's underwear market.The current businesses in the space are taking advantage of astronomical product margins and markups and while providing a low quality experience - which is mostly due to the fact that there are only 4 large players who control the lionshare of the market: VS, Aerie, ASOS and Forever 21. For a mission driven company like us, we see the space in margins to optimi...
We’re a vertically integrated women’s underwear company on a mission to disrupt the industry by bringing radical transparency, accessibility and empowerment to the market. Our direct to consumer online model gives women the freedom to browse, while providing a holistic view into what their purchasing power is going towards, creating a safe space that showcases a diverse, mission driven community. We place emphasis on the end-to-end experience and plan to use that as a vessel for spreading social equity through a need based product. We are working with a $12Billion US market and a $59 Billion global women's underwear market.The current businesses in the space are taking advantage of astronomical product margins and markups and while providing a low quality experience - which is mostly due to the fact that there are only 4 large players who control the lionshare of the market: VS, Aerie, ASOS and Forever 21. For a mission driven company like us, we see the space in margins to optimise the cost to make underwear accessible for all women, while showcasing diversity and prioritizing good business over the bottom line profit. We are paired up with Dignity Matters, a non profit partner, who is tasked to ensure product is distributed to shelters in need of underwear, pads and other feminine products. We sell strictly online for now, and are looking for placements in pop ups and boutiques.
More information

Employees

Sowmya Pelluru
Admin
Sowmya Pelluru CEO Founder of isabelle and monet