Imagine if there was a crop that could transform the health of consumers worldwide, and at the same time take millions of farmers out of poverty. Imagine if there was a staple food that wasn't only delicious, but nutritious as well. Jasberry Co. Ltd. works to eliminate farmer poverty by partnering with over 2,500 small-scale Thai farmers’ families to produce organic Jasberry® rice, impacting 12,500 lives.

Jasberry rice is a new variety of rice that has been developed through natural cross-breeding for over 12 years. Non-GMO & Dark purple in color, Jasberry rice has over 40 times higher antioxidants than brown rice, 7 times higher antioxidants than kale and 4 times higher antioxidants than quinoa. It is also soft, and delicious despite being 100% whole grain. It is also easy to cook and extremely versatile for any type of dishes. In short, it has a potential to be the world’s first ‘staple superfood’ which allows consumers to have a healthy, delicious & affordable food every ...
Imagine if there was a crop that could transform the health of consumers worldwide, and at the same time take millions of farmers out of poverty. Imagine if there was a staple food that wasn't only delicious, but nutritious as well. Jasberry Co. Ltd. works to eliminate farmer poverty by partnering with over 2,500 small-scale Thai farmers’ families to produce organic Jasberry® rice, impacting 12,500 lives.

Jasberry rice is a new variety of rice that has been developed through natural cross-breeding for over 12 years. Non-GMO & Dark purple in color, Jasberry rice has over 40 times higher antioxidants than brown rice, 7 times higher antioxidants than kale and 4 times higher antioxidants than quinoa. It is also soft, and delicious despite being 100% whole grain. It is also easy to cook and extremely versatile for any type of dishes. In short, it has a potential to be the world’s first ‘staple superfood’ which allows consumers to have a healthy, delicious & affordable food every day while supporting farmers out of poverty and restoring the environment. Furthermore, rice is also one of the most versatile ingredients out there and we have tested Jasberry rice for various healthy food applications such as bakery (bread, cookies, etc.), drinks and snacks.

We work throughout the entire value chain from providing farmers with Jasberry rice seeds to training them on regenerative agriculture methods to find optimal organic fertilizers to partnering with KIVA for micro-financing program to training and helping farmers to acquire US and EU organic certifications. As a result, the farmers have seen over 40% increase in yields, 25% reduction in costs and they have been able to increase their income from just $0.40/day to $5.80/day, an increase of over 14 times.

Additionally, we are the only B-Corp certified food company from Thailand. Apart from validating our commitment to social and environmental impact, transparency and accountability, Jasberry has been recognized as one of B Corp’s Best For The World Honoree in the category: Community, fighting every day for a better world through the way we run our business and put our community first. This puts us in the top 10% of all B Corps worldwide.
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Employees

Peetachai (Neil) Dejkraisak
Admin
Peetachai (Neil) Dejkraisak CEO A Social Entrepreneur, Thought Leader, Latin Dancer and an Unreasonable Fellow

Recommendations

I am the APAC Regional Manager for Unreasonable. ‘Neil’ of Jasberry attended one of our two week intensive CEO programs and subsequent alumni activities. Neil is brilliant. Interested, active, flexible, deeply knowledgeable and passionate about Jasberry and the wider Agri business in Thailand and beyond. He is a great example of an impact entrepreneur mixing sound business expertise with the drive of a social entrepreneur. As an individual he his charming, interesting and interested and was both popular and valued by his cohort and the Unreasonable team. . He has remained an active member of the alumni community. Jasberry is a great business. Poised for further growth and international expansion and has survived the pandemic well. I would wholeheartedly recommend Jasberry for the accelerator program and am confident they will be a very strong and active member.

A staple food with superfood properties and the power of poverty eradication for Thai rural small-scale farming communities.... what’s there not to like!