James Lacey founded Crunchies Natural Food Company in 2005, and built the company to be the #1 healthy snack food brand by the year 2011. With over 32 different offerings and major distribution, such as convenience, club stores, and the military, Crunchies freeze dries fruits and veggies found their way into the daily routines of athletes, mom's on-the-go, in your child's lunch box, and in the pockets of hard-working military members. Quick and healthy snacks that supply natural energy are, and always will be, a staple to active lifestyles.
Today, Jim is focused on his own startup, called Healthy Ventures LLC. His practice is focused on twofold: rebuilding and rebranding existing natural food product brands and lines and identifying new market opportunities for established businesses and startups alike. As an example, his recent work has lead him to become the new CMO for Berry Sleepy, and brand of sleep aid products. The team at Berry Sleepy is thrilled to have Lacey on board.
California Polytechnic State University-San Luis Obispo