MemoryWell is a digital platform for storytelling. Our network of more than 500 professional writers works with families, senior living communities and home care providers to replace burdensome intakeMemoryWell is a digital platform for storytelling. Our network of more than 500 professional writers works with families, senior living communities and home care providers to replace burdensome intake questionnaires with brief, intimate stories. MemoryWell's stories build empathy and are poignant keepsakes for families.
MemoryWell grew out of our founder Jay Newton-Small's experience with her father, who was living with Alzheimer's disease. When Jay moved him into a senior living community, she was asked to fill out a long, generic questionnaire about his life. This made no sense to her: who would remember pages of hand-written data points for 150+ residents? Instead, as a longtime journalist she wrote his story for his caregivers and it transformed his life. The stories we create are available on our digital platform for families to share and add to, and they can also be printed out to make for easy offline use.
In the years since we launched, we've expanded beyond memory care to independent living, assisted living, adult day care and home care. We believe that if we can tell enough stories, we can capture of portrait of what is otherwise a mostly non-digital generation. And yet, this is a generation that controls 70 percent of U.S. disposable income. With enough data, we can become the 23&Me of elder storytelling.more
founder Before founding MemoryWell in November, I was a national journalist for 15 years at TIME Magazine and Bloomberg News.
COO I have a background in government and building big things.