Brandbook™ is a mobile application aimed at providing users with free gift card coupons for completed purchases. Users simply upload receipts of selected purchase completed at brick and mortar stores or online
to earn points. No purchases are completed over the application as with traditional ecommerce services.
Thanks to this incentive based program, Brandbook™ is able to harvest vast amounts of consumer data which allows for quantitative sale driven predictive models,query drilling down, statistical analysis and optimization which can result in improved forecasting and
Unlike most rewards programs Brandbook™ operates across
multiple retail industries including restaurants, FMCG, clothing, service station and many more. This allows for a holistic overview of consumer spending habits in multiple industries.
Brandbook™ analysis this data to deliver consumer analysis reports and consultation services which may then be sold to partners
looking for such data. Priority partners are main retail organizations, FMCG manufactures, consultancy
agency, Fast food restaurants chains and all other bodies operating with the interest of consumer spending habits.
There isn't an incentive to get customers to visit stores even though the conversion rates in store are between
80-93%. The last problem that Brandbook™ solves is keeping track of how many people on average visit
the store and give more insight with regards to demographics and behavior. This therefore allows Brandbook™ to be a big data and analytics company with a close insight on consumer spending and trends. more