Stargraph is the digital platform for sponsorship activation, engaging and monetizing the true fans and not the generic followers that clubs and athletes have on social media
We are already working with many other players into the football industry; we work with some clubs in Serie A and also with the Italian National football team. Now, We’re also growing in other sectors thanks customers like Giro d’Italia, Petronas and TIM. We have also expanded to gaming and esports with professional teams.
But there’s one thing that I’m very proud of: it’s the collaboration with the Formula1 superstar Lewis Hamilton.
At this point, you may ask what Stargraph actually does: our products are the followings:
- The digital autograph,
- The augmented and the virtual reality to activate fans
- and the Starcard, a very special postcard with AR technology.
What I want to stress is that any of our service can be easily integrated into any existing platform, or also you can freely use our proprietary App.
The first service we launched is the digital autograph: athletes can create a digital autograph in real time during live events through a simple IPad and our specific App. In this way you can have something to give immediately to all the fans in a certain event, engaging fans and collecting their data.
Each autograph is certified and granted by blockchain technology, turning digital contents into limited-edition collectibles for fans => enabling a secondary market
Each autograph can be sent to the entire stadium or to a specific target of fans, for example who won an online contest or who buy something on your online store or can be open to all the fans around the world
Fans love digital but we know that fans still continuing to love physical contents: for this reason, we launched the StarCARDS. Every photo or the digital autograph can be transformed in a real postcard of the event, involving and monetizing the fan base. Also, in this way, sponsors can have a long lasting visibility, leveraging the “I was there effect”. I was at the stadium during the final or the derby and so on...
StarCARDS can also become triggers for augmented reality: when the postcard arrives at home, fans can frame the Starcard through our technology, and the postcard come to life to share exclusive contents, enriching the fans’ experience also after the event is finished
We discovered that Augmented Reality is a very powerful technology to activate fans before, during and after the live even more