We are building a B2C vendor aggregation platform where households can source pure Milk from nearby vendors with Doorstep Testing. Imagine if you can order fresh milk online and get it Tested-on-Delivery. Assurance with Convenience!
TestRight has built a point and shoot food sensor based on its patented Infrared Spectroscopy. In the process, we are building India's first healthy-food community powered by cloud database and AI.
In India, 34% of the milk (60 Million Tonnes) is sourced via loose milk vendors, as compared to just 20% via organized dairy sector. Young parents or those who were raised in tier-2 cities prefer loose milk for its naturality and freshness. Packaged milk is considered 'powder-mixed', and thus less nutritious. But the loose milk vendors are hard to trust as dilution with water or cheaper packaged milk is very common. A typical middle-class family spends over Rs 40,000 annually on milk.
As a result, a lot of players have emerged in the last 4 years claiming high quality like Country Delight, Farmery, etc. They procure the milk, process it and deliver to the end customers while maintaining the quality. Due to its heavy capital and operations intensive nature, the scalability is very limited.
On the other hand, our solution provides access to the hyperlocal vendors who can directly supply fresh loose milk with doorstep testing. The vendor gets sales concentrated in a region and better price & incentives based on the quality. Further, he gets cattle-insurance & feed inputs to produce high-quality milk. more