We offer everybody the possibility to offset his CO2 emissions planting a tree with a simple click.
B2C: 3 packages offered through E-Commerce platform and retailers
Direct purchase of a fruit tree. The trees purchased are donated to families of farmers in the region involved by the reforestation operation. This contributes to the reforestation, food security and economic livelihood of the families concerned. After purchase, as each tree has its own unique ID and is associated with a single web page, the buyer has the chance to follow the growth of “his” tree. Price range: 3.5 / 8.0 €
Subscription of a monthly plan. According to Eurostat, a European citizen produces a monthly average of 725 kg of CO2(equivalent). Based upon this data, zeroCO2 proposes three different plans: zeroCO2 Neutral, zeroCO2 Positive, zeroCO2 Couple, where, respectively, are offset 765Kg, 935kg, 1,500Kg. Price: 9€-15,5€
Purchase of an item of clothing (limited to T-shirt or Shopping Bag in the first stage). For each item of clothing sold, a tree is planted. The clothing items are 100% recycled, 60% organically grown cotton pre-consumer recycled 40% post-consumer recycled polyester. Price range: 20€ for T-shirt, 15€ for Shopping Bag
B2B: “tailored" CO2 compensation plans based upon the customer's core business
Differentiating itself from its competitors, zeroCO2 is directly involved in the process of planting trees from sowing to delivery to the farmer; thanks to a specific field work carried out personally, we have structured direct relationships with different communities of farmers in Guatemala.
The fruit trees will begin to be productive in three years, when zeroCO2 is planning to tutor farmer’s communities to create export channels for the fruit produced.
Apparels are produced by Continental, in the UK, which guarantees the quality of products with international certifications (fair wear, global recycled standard, organic blended). It has been selected a logistic service that gives sustainability a specific importance (e.g. the italian Bartolini).
Being credibility and reliability a key success factor, products are promoted through social networks (mainly instagram), with testimonials or influencers and through articles in magazines and blogs in the field of eco, green, environmentalists (e.g.: zero waste movement, Katie Roberts, Eva Geraldine Fontanelli, Sustainable Daisy) more