Pain points:
a) More than 64% of the shoppers face the problem of sizing. 85% of clothing shoppers would purchase more if the fit was guaranteed.
b) Younger generations are increasingly demanding that they be able to tailor products to their preferences.
Current Scenario:
There are terrible inefficiencies in the way clothing is made and retailed. The traditional sizing and design process is broken.
Solution:
a) We've developed a proprietary technology 'FITWISE' to capture the precise body measurements by just two photos and make clothing that fits well.
b) A design customization tool for the ones who likes to have a total control over his style. The DIY tool enables a shopper to customize the complete look from type of collar to the selection of trims. Currently, DIY tool supports creation of 1 million unique styles.
All products are made to order by our partner manufacturing units and shipped in 3-7 working days.
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