I built a patent-pending lash tool and my own website on Shopify and now work out of my home office in Palo Alto every day fulfilling orders through that, Amazon and Etsy.
I was contacted by Shark Tank Producers in May about being on their show and I knew I had something big so I launched a Kickstarter to raise $5,000 to prove I had a market-need. I over-exceeded my goal and launched a limited edition, cruelty-free, vegan lash line in collaboration with another bay area cosmetic brand that's also self funded and run by a woman.
As the CEO and face of Lash Binder™, creative director, marketer, event manager, social media coordinator, packer, shipper and customer service representative I do everything I can to grow the brand. I am working on new partnerships, finding ambassadors, managing photoshoots, and closing deals with spas, boutiques and stores. I also educate and speak on clean, safe and green beauty at events nationwide including Alt Summit, Beauty Schools like San Jose Professional Academy and Wedding MBA.
I am in talks with QVC/HSN and Lash Binder™ just partnered and sponsored BC in Session (Boxycharm event in Los Angeles). Boxycharm is also requesting a large order of Lash Binder™ for their 2020 boxes. In addition to running my start up, hosting pop-ups at events like Bottlerock, working makeup jobs, and planning my own wedding, I also host, edit and produce the Clean Beauty Podcast, which is sponsored by Lash Binder™. I give back in partnership with the Hope and Beauty Chemo Companion Program by providing clean and green lash application, instruction and tools to women undergoing chemotherapy treatments. more