We created software, that engages and improves events for our secondary consumer (event attendees) while collecting data for our client (event host/sponsors), a 360-degree ROI. Users download the app, complete a virtual name tag and survey customized by the event organizer AND/OR sponsor. At a predetermined time, the app simultaneously matches attendees with 2-9 others with similar responses and guides them to those persons for a curated group networking experience IN REAL TIME!
At the completion of the Mixtroz activation the event host gains the survey data collected from the interaction which can be used to drive future marketing and event programming decisions. We’ve essentially used technology to improve the world’s oldest art, face-to-face connectivity, and in doing so we drive dollars to the bottom lines of our customers! more