REBO is the first durable smart bottle that cleans the planet as you drink. For every bottle drunk, we collect one bottle of plastic waste polluting the planet through our partner Plastic Bank.
This is made possible from the unique use of the data that we generate, thanks to which we create value for all our stakeholders on different layers:
- For the planet: we quantify the amount of plastic saved by using REBO, get it certified from the GoldStandard (world leader in emission reduction certifications), and issue green credits which are sold on the market. The proceedings fund the collection of plastic waste as per our brand promise.
- For users: we provide a customized dynamic hydration plan, and help consumers track it and achieve it
- For corporate partners: we provide a turnkey solution to meet their corporate sustainability targets, engage their employees, and have tangible claims for their brands as a competitive advantage
- For water players: we provide a unique source of hydration data and insights, with potential monetization opportunities
Thanks to the value generated we are able to make REBO very consumer attractive, turning it into the best possible alternative to single use plastic bottles, as demonstrated in our crowdfunding campaign.
Looking ahead, REBO is being developed to be future ready. It includes a NFC chip which will be compatible with dispensing solutions which are progressively rolled out from key players in the water market (reference: www.bloomberg.com/news/articles/2019-11-01/how-coke-pepsi-and-nestle-plan-to-profit-from-your-tap-water). This also allows for the implementation of innovative business models (ie subscription). more