I am Ashish Lone's (AL) mentor assigned through IAN (Indian Angel Network) under their incubation program.
He has completed the proof-of-concept and Pilot phase successfully, I am confident that his business model is sound and will make money.
What's more, his unique business model has a huge potential social impact. Not only to farmers, rural and urban under privileged but also to our (consumers') health and well being.
Personally, I find AL has all the right characteristics of a hard core entrepreneur.