Kitterly is revolutionizing the craft & hobby market with our curated crafting kits that are match to skill level and project interest. Our first vertical is knitting & crochet, and we offer curated knitting and crochet kits to make anything from clothing to pet accessories.   Kitterly markets to the over 11 million knitters in the US that heavily invest time and money into their hobby.  Our customer spends over 10 hours a week knitting/crocheting, and spends over $800/year on supplies.

Our unique tech platform enables Kitterly to offer unlimited kit options with minimal inventory investment.  Our platform is highly scalable and expandable to multiple craft and hobby verticals like:  sewing, quilting, scrapbooking, jewelry design, fine arts (painting, etc) and more.

Our traction to date:
Over 240% YoY Growth

2017 Gross Revenue: $1M
Up 40% YoY

- Gross Margin: 42%
- Average Order Size: $80+
- Repeat Purchase Rate:  60% of customers each month are repeat buyers

Investors: K5 Ve...
Kitterly is revolutionizing the craft & hobby market with our curated crafting kits that are match to skill level and project interest. Our first vertical is knitting & crochet, and we offer curated knitting and crochet kits to make anything from clothing to pet accessories.   Kitterly markets to the over 11 million knitters in the US that heavily invest time and money into their hobby.  Our customer spends over 10 hours a week knitting/crocheting, and spends over $800/year on supplies.

Our unique tech platform enables Kitterly to offer unlimited kit options with minimal inventory investment.  Our platform is highly scalable and expandable to multiple craft and hobby verticals like:  sewing, quilting, scrapbooking, jewelry design, fine arts (painting, etc) and more.

Our traction to date:
Over 240% YoY Growth

2017 Gross Revenue: $1M
Up 40% YoY

- Gross Margin: 42%
- Average Order Size: $80+
- Repeat Purchase Rate:  60% of customers each month are repeat buyers

Investors: K5 Ventures, Wavemaker Partners, Pasadena Angels, TechCoast Angels, ACE Fund, 500 Startups
- We are a graduate of 500 Startups Mountain View, Batch 15 (February 2016)
- Winner, Silicon Beach Fest Startup Showcase, Aug 2016
- Finalist, SoGal Ventures - Her Startup Global Pitch Competition, July 2016
- Top 5 Finalist, Women Founders Network Pitch Competition, Nov 2017
More information
+3

Investors

Recommendations

Ronette Kite

I have worked with Mari and Liz from Kitterly for over a year now. They are extremely hardworking, smart and know their space inside and out. They do whatever it takes to get things done. I was impressed with their consistent monthly revenue stream and their loyal and recurring customers. This is a great niche space and I have no doubt that they will be successful.

Stephen Block Member of Board of Directors at ChromaDex, Inc.

Stephen Block Member of Board of Directors at ChromaDex, Inc.

Stephen Block Member of Board of Directors at ChromaDex, Inc.

Kitterly is an outstanding company with a superstar CEO and a business model that is unique. No other company provides a true one-stop shopping experience for all knitting tools (yarn, pattern and knitting needles) using the quality of yarn that Kitterly does. It has attracted a loyal customer base—46% purchaser return rate—and has a current annual revenue run rate of over $1MM and high quality products. Its yarns are sourced from both makers in the US and abroad. The company has raised over $500k in its initial Note round.

Kitterly’’s CEO, Mari Bower, is an engineer by training. She has held key marketing positions at MySpace and Mattel over a more than 20-year career; and is one the smartest, most poised and articulate people I have ever met. Before joining Mari, her co-founder, Elizabeth Rowen, was in the retail yarn and accessories business for over 15 years and thus has great domain experience.

Kitterly would be a tremendous addition to Tech Stars; I unreservedly recommend it.

Stephen Block Member of Board of Directors at ChromaDex, Inc.

Kitterly is an outstanding companybwith

Sarah Fergusson Chambless Advisor at Who's Got Game?

The Kitterly team is unstoppable. This seasoned team has domain expertise, passion and technical chops, and they are attacking an industry that is often ignored by tech and would benefit greatly from their product and technical solutions. They also have proven product-market fit and traction, and they run a lean operation.