The project Kong Kong Land is world's first shoe character animation combining contents and shoes products. We are producing animation, educational application and character shoes as a merchandising product. Currently our animation is being serviced on many global OTT platforms, smart TVs, Youtube channels and it covers over 40 countries. And the viewership is rapidly growing up worldwide. Our business model consists on contents, shoes products and licensing. We have partnership with many global major players in contents business.

Our character shoes products have unique cute designs and it is not only shoes but also animation characters in our contents. We are concentrating on kid’s friendly experiences with exciting story & entertaining elements for our shoe development. Also we are using ICT wearable technologies such as functional gaming, wireless communication with bluetooth, connecting with mobile phone and so on.

Current aspects of character shoes are something like this....
The project Kong Kong Land is world's first shoe character animation combining contents and shoes products. We are producing animation, educational application and character shoes as a merchandising product. Currently our animation is being serviced on many global OTT platforms, smart TVs, Youtube channels and it covers over 40 countries. And the viewership is rapidly growing up worldwide. Our business model consists on contents, shoes products and licensing. We have partnership with many global major players in contents business.

Our character shoes products have unique cute designs and it is not only shoes but also animation characters in our contents. We are concentrating on kid’s friendly experiences with exciting story & entertaining elements for our shoe development. Also we are using ICT wearable technologies such as functional gaming, wireless communication with bluetooth, connecting with mobile phone and so on.

Current aspects of character shoes are something like this. Shoe brands get licensed IP and print out character pictures and attach it on the surface of shoes. But nowadays the environment of media and technology is changing so fast. Kids want more exciting experiences form the products they are using. That’s why the market of smart toy is rapidly growing up. We are sure that the market of smart shoes will be a kind of niche market in the near future.
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Dongju Park
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Dongju Park CEO Executive Producer and CEO at CGPIXEL STUDIO, INC.