I have known the Kritters, as we fondly refer to them, for over 2 years now. I have seen them grow 10 years in that span - learning to build a product to a company to a viable startup and being responsible founders. They are humbly aggressive, passionate, and dedicated to their venture. Krit has got all the fundamentals right to build a great company - right from a product-market fit to methodical customer development and incredibly beautiful product suite.
We've watched this company and its people grow over the past year and are excited about their work and success. At UnmatchedStyle and through our web design conferences like ConvergeSE and BDConf, we hear and know the problems that are in our industry - and Krit is addressing those issues with their products. Krit launched one of their products, ink, at our last conference and had incredible online and offline praise from our attendees. Looking forward to what is next with Krit.
Krit is a fantastic company that is solving real problems for people in the exploding market of freelance professionals. I joined the team as an advisor because I believe in the capabilities and tenacity of the founding team and because they are tackling a market space that has significant opportunity and they are building products that will change the way freelancers and anyone in a client-facing business get stuff done.
This company can design it, build it and get it to market.