Laid Bare is the online marketplace for ethical fashion. Laid Bare helps consumers discover the coolest, and best fashion with an ethical twist.

As a B2C marketplace, we focus on making ethical, sustainable fashion the norm. A big bottleneck when shopping ethical clothing is the perception of higher prices...We're here to change that.

With research, we discovered that 80% of consumers consider buying clothing which is sustainably made in their purchase decision. However, this number reduces massively after seeing the price, as commonly ethically made clothing can come with a higher price tag than its 'fast fashion' competitors.

Laid Bare, with the founders understanding of how the market works and knowledge of the consumer mindset, have targeted the millennial generation. By creating a community based on ethical clothing being non-expensive, but making a difference in the world, millennials respond well to these types of brands, bringing loyalty to the platform.

In a nut shell...
Laid Bare is the online marketplace for ethical fashion. Laid Bare helps consumers discover the coolest, and best fashion with an ethical twist.

As a B2C marketplace, we focus on making ethical, sustainable fashion the norm. A big bottleneck when shopping ethical clothing is the perception of higher prices...We're here to change that.

With research, we discovered that 80% of consumers consider buying clothing which is sustainably made in their purchase decision. However, this number reduces massively after seeing the price, as commonly ethically made clothing can come with a higher price tag than its 'fast fashion' competitors.

Laid Bare, with the founders understanding of how the market works and knowledge of the consumer mindset, have targeted the millennial generation. By creating a community based on ethical clothing being non-expensive, but making a difference in the world, millennials respond well to these types of brands, bringing loyalty to the platform.

In a nut shell, Laid Bare aims to be the one stop shop for ethical fashion.
More information

Advisors

George Johnston
Admin
George Johnston Founder @IncuBus @Huddle, Startupbus UK, EoY 2012
Rishi Chowdhury
Admin
Rishi Chowdhury Founder

Recommendations

Rishi Chowdhury at IncuBus London

We accepted Alex's application for the IncuBus London incubator programme due to his strong experience in a range of companies including being heavily involved in the startup world.

I believe with the right connections and a strong team around him the business can see rapid growth and a successful future.

In the short time on the programme he has made rapid progress, establishing a strong founding team and adapting the business after learning from market feedback.

I have no doubt that Alex and his team have the right attitude to be able to adapt and grow the business with the right support around them.