Laurels Apron produces handmade Aprons and Workwear with Hemp and Hemp based fabrics. The choice of Hemp comes from our attention to sustainability, as Hemp's fiber requires less water and has greater yield for cultivated hectare than other natural fibers. The idea of doing Aprons and Workwear came from the observation that there are many fashion brands offering sustainable clothing but there are no brands producing sustainable Workwear. We address to handcrafters, artisans, little businesses (such as restaurants, pastry shops and bars, ceramic labs) and in general people that for its' own passion do some manual work (ex.pottery) that look for sustainable and natural clothing to use while working. Along with this, we minimize wastes donating fabrics leftovers to other artisans that create new products with them (we started a recent collaboration with a design studio that created some napkins from them) in a circular economy logic.
Other than sustainability we pay attention to the de...
Laurels Apron produces handmade Aprons and Workwear with Hemp and Hemp based fabrics. The choice of Hemp comes from our attention to sustainability, as Hemp's fiber requires less water and has greater yield for cultivated hectare than other natural fibers. The idea of doing Aprons and Workwear came from the observation that there are many fashion brands offering sustainable clothing but there are no brands producing sustainable Workwear. We address to handcrafters, artisans, little businesses (such as restaurants, pastry shops and bars, ceramic labs) and in general people that for its' own passion do some manual work (ex.pottery) that look for sustainable and natural clothing to use while working. Along with this, we minimize wastes donating fabrics leftovers to other artisans that create new products with them (we started a recent collaboration with a design studio that created some napkins from them) in a circular economy logic.
Other than sustainability we pay attention to the design of our collections, starting from the Apron, a classic garment used by workers that had little innovation in terms of design and materials. We want our Aprons to look like dresses and make people feel good about wearing them. What we aim to do is to represent through our garments a passion and the good feeling a person feels when she/he dedicates to it .
This brings to our second scope: creating a community of creatives and artisans sharing the same values and helping each others. We believe that sharing resources and knowledge could facilitate the growth and development of other small-medium enterprenurial activities like us, in this sense we recently started a blog edited by a professional journalist in which we share stories of other artisans and small businesses that share our vision and mission.
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