Funds $ 25K per team
Takes 8% equity
Funds 10 startups per year
Markets Consumer Data & Analytics Entertainment Gambling Gaming +24
Invests in Europe North America South America Asia Africa 5 more
+2
The leAD Sports Accelerator targets seed stage companies with innovative products, services and business models in or applicable to the realm of sports. This next-generation accelerator model with tightly aligned support for entrepreneurs beyond the program and a linked fund to capture value from the accelerator’s leading companies creates an unprecedented ecosystem for sports technology value-creation.

During the accelerator program, startups are mentored and trained in business, finance, investment, sales, marketing, team development and pitching. Founders are challenged to accelerate their learning curve, to sharpen their business models and to tap into leAD’s network, building relationships with some of the most important players in the sports industry that would result in lasting mentorship relationships, partnership creation and follow-on investment.

When launching our first program in 2017, our goal was to explore the entire ecosystem of sports innovation – which led us to...
The leAD Sports Accelerator targets seed stage companies with innovative products, services and business models in or applicable to the realm of sports. This next-generation accelerator model with tightly aligned support for entrepreneurs beyond the program and a linked fund to capture value from the accelerator’s leading companies creates an unprecedented ecosystem for sports technology value-creation.

During the accelerator program, startups are mentored and trained in business, finance, investment, sales, marketing, team development and pitching. Founders are challenged to accelerate their learning curve, to sharpen their business models and to tap into leAD’s network, building relationships with some of the most important players in the sports industry that would result in lasting mentorship relationships, partnership creation and follow-on investment.

When launching our first program in 2017, our goal was to explore the entire ecosystem of sports innovation – which led us to select 15 very diverse sports tech startups for our first cohort. Since 2018, we focus on the most promising areas within sports tech and narrowed our focus down to three sub-verticals: fan engagement, connected athletes, and derivative markets.

More details on the program: www.leadsportsaccelerator.com/program

About leAD Sports
leAD is a global powerhouse for sports tech entrepreneurship and investments. It was initiated by the grandchildren of Adi Dassler together with a unique group of shareholders who are experts in the fields of venture capital, business, sports business and tech. Besides the accelerator it also consists of:

The leAD Business Builder manages all the leAD portfolio investments into the companies that come through the leAD Sports Accelerator. The team not only provides the direction and guidance for the follow-on investments but also helps the companies tackle tricky issues that come up at the crucial development stage of the startups.

The ADvantage Sports Tech Fund intends to invest in early stage technology companies aimed at reshaping how we play and experience sports. ADvantage, a 50 million $ fund, will leverage a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports.
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Staff

Aaron Naisar
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Aaron Naisar Investment Manager
Fernanda Bartels
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Fernanda Bartels Marketing Superstar
leAD Sports
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leAD Sports Testing Piexels
Linus Ersing
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Linus Ersing Junior Scout leAD Sports
mina begum
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Ralph Riecke
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Ralph Riecke Senior Investment Manager at hub:raum
Tina Zunic
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