Lean Launch is a game-changing 10-week online customer discovery programme that allows you to rapidly test whether there is a market for products or services based on your research from the comfort of your workplace/home.
Who is eligible?
Lean Launch is open to all University early career researchers (from Ph.D. to post-doctoral researchers) from across the UK & Ireland. To apply, each early career researcher needs to build a team that includes their Principal Investigator and a representative from their University Technology Transfer Office (TTO).
We particularly welcome applications from Universities in the North of England, Scotland and Ireland. We are committed to improving diversity across our programmes and are actively seeking applications from under-represented groups including women, people of colour, those with disabilities, those from the LGBTQI+ communities and Universities who have not previously participated in our programmes.
How does it work?
The programme focuses on exploring what your potential customers think about your idea, product or service (called Customer Discovery). Our programme is designed using lean start-up methodology. Lean start-up takes the scientific method (hypothesise, test, evaluate) and applies it to business ideas.
What does it include?
1) Market Explorer- Pre-bootcamp report to provide insights into your potential customers, competitors and suppliers alongside comprehensive IP landscape analysis within your sector
2) Bootcamp Training - 2 day online bootcamp during which the teams develop a hypothetical business model for the commercialisation of their idea.
3) Market Validation - Tailored market discovery journey to test your business model. Weekly 1-hour coaching clinics from experts in taking research ideas to market.
4) Pitch training - 1 day online pitch training during which teams learn to pitch ideas to potential customers and investors.
5) Options Roundabout Pitches - Pitch your findings to an experienced panel of funders, stakeholders and investors to help accelerate impact from your research.
We recognise that not everyone is available to work full-time on a programme, particularly given the global demands from Covid-19. Aside from our 3 online training sessions and weekly 1-hour coaching clinics, our online delivery means that you can contribute to the programme flexibly at times that suit your timetable.
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