The human need behind Most people have the need to express themselves freely, playfully, to be seen and share their experiences. Most social platforms today are limiting themselves technologically, facing user data protection issues and/or fail to fulfill the experience which would engage their visitors. On the other hand advertisers are facing the problem more and more, how to reach in an easy and effective way their Millenial and Generation Z target groups.

Meeting this need LightMeApp will offer a place, where people can play together in their micro communities freely, share their experiences through an Augmented Reality playground selecting from a wide range of possibilities offered by the app. Advertisers will be able to target and reach effectively Millenial and Generation Z target groups with engagement based marketing solution, which are resistant to traditional digital advertising formats and are thoughtful about their media consumption....
The human need behind Most people have the need to express themselves freely, playfully, to be seen and share their experiences. Most social platforms today are limiting themselves technologically, facing user data protection issues and/or fail to fulfill the experience which would engage their visitors. On the other hand advertisers are facing the problem more and more, how to reach in an easy and effective way their Millenial and Generation Z target groups.

Meeting this need LightMeApp will offer a place, where people can play together in their micro communities freely, share their experiences through an Augmented Reality playground selecting from a wide range of possibilities offered by the app. Advertisers will be able to target and reach effectively Millenial and Generation Z target groups with engagement based marketing solution, which are resistant to traditional digital advertising formats and are thoughtful about their media consumption.
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