Business Summary: Liveling’s customers are to be found within live sports broadcasting. It is a thriving form of media, which expands out of its traditional domain in television, out into a diversity of local sports events and audiences, and onto new digital platforms for production and distribution. The idea targets this broadening market for live sports, offering a simpler, yet advanced and mobile alternative to outdoor sports live production, where audiences request more live content that is not covered by traditional media. Liveling has at the moment a product that meet our customers’ demands; 2 pilot tests with customers, a tech development team vested with equity, 4 trained professional TV producers in Stockholm and 2 letters of intent with customers.

Customer problem: Our customers are saying that there is an increased demand for live broadcasting from a variety of small sports events and such events that occur outdoors. Sports are what consumers are ready to pay most to ...
Business Summary: Liveling’s customers are to be found within live sports broadcasting. It is a thriving form of media, which expands out of its traditional domain in television, out into a diversity of local sports events and audiences, and onto new digital platforms for production and distribution. The idea targets this broadening market for live sports, offering a simpler, yet advanced and mobile alternative to outdoor sports live production, where audiences request more live content that is not covered by traditional media. Liveling has at the moment a product that meet our customers’ demands; 2 pilot tests with customers, a tech development team vested with equity, 4 trained professional TV producers in Stockholm and 2 letters of intent with customers.

Customer problem: Our customers are saying that there is an increased demand for live broadcasting from a variety of small sports events and such events that occur outdoors. Sports are what consumers are ready to pay most to see in online TV. For sports events outside of arenas, there are currently no low-cost option available that provides synced multi-cam audio/video. Liveling solves a clear problem for sport event organizers i.e. how to produce quality broadcast in a simple way on location at low cost, without expensive staff, transmitters, cables and routers.

Solution: Liveling makes more sports events come alive at a record low cost. It is a system that provides for 4 concurrent mobile video streams at 720p (HD), sending over 4G from mobile phones. It has a software mixer running on a PC laptop including pro editing tools, with an end broadcast with “lipsync”. Watch demo video at www.liveling.tv. Please note that the sytem depends on installation of the mixer on a laptop PC and vameras on mobile phones

Download mixer at: tiny.cc/n3zbhz

Download mobile camera app for Android at Google play by searching for "Liveling": play.google.com/store/apps/details

Business Model: The model is based on B2B, both where we act as technology provider and as content producer. First, we will sell Liveling to broadcasting companies both through subscription and through revenue-sharing deals. Second, we will sell live broadcast content to event owners through our production team.
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