We have built a machine learning engine to optimize influencer marketing campaigns for businesses online. We process historical influencer data from Instagram, audience demographic data, Facebook/Instagram Ads, and real Shopify revenue data in order to find the most effective influencers for any given brand. Additionally, we are able to identify the best products to use if a brand has an influencer in mind they want to work with.

We are able to put a dollar amount to how much brands can expect whenever they use a specific influencer with a specific product. This takes out a lot of the guesswork as many marketers currently use manual search tools and rudimentary metrics to select influencers.

We are currently working on a couple partnerships in which our technology will be licensed out to influencer platforms such as Heartbeat (www.heartbeat.com/) and Influence.co (influence.co/). Our goal is to become the gold standard for the industry, such that our technology will be used ubiquit...
We have built a machine learning engine to optimize influencer marketing campaigns for businesses online. We process historical influencer data from Instagram, audience demographic data, Facebook/Instagram Ads, and real Shopify revenue data in order to find the most effective influencers for any given brand. Additionally, we are able to identify the best products to use if a brand has an influencer in mind they want to work with.

We are able to put a dollar amount to how much brands can expect whenever they use a specific influencer with a specific product. This takes out a lot of the guesswork as many marketers currently use manual search tools and rudimentary metrics to select influencers.

We are currently working on a couple partnerships in which our technology will be licensed out to influencer platforms such as Heartbeat (www.heartbeat.com/) and Influence.co (influence.co/). Our goal is to become the gold standard for the industry, such that our technology will be used ubiquitously to measure and predict influencer campaign efficacy.

At the end of the day, we instill confidence in online marketers as the ROI of influencer marketing has been far too nebulous for an industry that has seen such massive growth in the past few years. We are currently sitting at around 50-60% accuracy from our test campaigns and are confident we will be able to improve this number as we work with more brands and our AI engine processes more data.
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Wilfred Man
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Wilfred Man CEO USC B.S. Administration c/o 2007, USC FT MBA c/o 2012. Working in social media analytics within the entertainment industry since 2013