makeena

Shopper engagement/insights platform for healthy and eco-friendly brands.

Data & Analytics • Food • Retail

Overview

Founders

David Farber Technical Co-Founder With decades of deep technical experience, I make technology work for business.

Karen Shoresman Frame Co-Founder & CEO I make good things happen with a ton of passion and a sense of urgency!

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Makeena is a data insights platform for mission-driven brands, utilizing mobile apps and websites that give consumers access to brands’ loyalty programs, coupons, and cash back incentives. It also features content, providing information to shoppers about maintaining a healthy lifestyle, the products that help them get there, as well as other tools, which include price comparisons that help them create “smarter” grocery lists. After selecting products that match the shopper’s lifestyle preferences or dietary needs, the shopper buys those products anywhere the products are located (in-store or online, store locators are part of Makeena’s platform), users scan the UPCs of the items they purchase and then take a picture of the receipt, receiving cash back or other rewards in their account. The app and web portals also allow users to search for products through Makeena’s interface, pulling up products and brands filtered by the user’s dietary requirements or lifestyle preferences, such a...

Makeena is a data insights platform for mission-driven brands, utilizing mobile apps and websites that give consumers access to brands’ loyalty programs, coupons, and cash back incentives. It also features content, providing information to shoppers about maintaining a healthy lifestyle, the products that help them get there, as well as other tools, which include price comparisons that help them create “smarter” grocery lists. After selecting products that match the shopper’s lifestyle preferences or dietary needs, the shopper buys those products anywhere the products are located (in-store or online, store locators are part of Makeena’s platform), users scan the UPCs of the items they purchase and then take a picture of the receipt, receiving cash back or other rewards in their account. The app and web portals also allow users to search for products through Makeena’s interface, pulling up products and brands filtered by the user’s dietary requirements or lifestyle preferences, such as gluten-free, non-GMO, organic, vegan, etc. Brand loyalty programs integrated into Makeena’s platform allow the customer the option to watch informational videos or promotions and gain points that can be redeemed for discounts or cash. Consumer data on product, retailer, and other preferences and habits are collected and analyzed providing a valuable resource to brands and retailers, giving them ability to more efficiently target consumers.

More information

Investors

Caroline Czirr

Cheryl Lawler

Jacquelyn Hunter, MBA

Josh Marti

Matt Laufer

Ted Herrick

Joanne Brown

Sharaf Atakhanov

Todd Skoglund

Ellen White

Mary Jo Gorman

Dan Sholem

Dave Hunter

Sarah Schloemer

2019 Financing Fair Service Providers

Telluride Venture Accelerator 2015 The third batch of startups for TVA

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Advisors

Alan Lewis

Andrew Bart Venture Capital, Angel Investor, Startup Advisor, CEO, Founder, Fractional C-Suite Executive focused on growth

Elizabeth Coker

Michael Movitz

Nancy Roberts

Nicole Spracale - Business Advisor, Business Coach and Speaker VP, Special Projects Helping drive results through process and systems.

Todd Budin

Carlin Dornbusch

Brian Brinkley

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Recommendations

makeena, and it's founder, Karen Frame have a unique and long-overdue solution to help healthy and sustainable brands, shoppers and retailers better connect with each other. makeena puts the "people" back into the "consumer" and "brand".

The data-driven makeena platform simplifies access to business insights and consumer information, making it much easier and more affordable to make good choices when it comes to brand marketing, our personal lives, and the environment.

I am excited to see makeena's vision and persistence positively affect the entire value chain - not just one set of stakeholders. I feel privileged to be part of the effort to drive this much needed change in how we do business and engage with people - not just brands, retailers and consumers. makeena makes it easy, convenient and personal - everything needed to do good by shareholders, while still doing good for consumers and the planet.

George Deriso Advisor at Fieldjack

Karen and her team are remarkable. Experienced, intelligent, insightful, visionary, focused, and executing with all cylinders firing! If you have the good fortune to have the opportunity to get to know and work with Karen, jump on it! She is able to take a small contribution and turn it into a big advantage. I highly recommend Karen, her team and makeena!