MangoBaaz is for young, inquisitive, opinionated, empathetic and bold individuals. We believe life’s too short not to enjoy it. We believe in asking questions because they lead to understanding. We believe in the freedom of expression and the right for everyone to have an opinion. We believe in accepting and celebrating people for their differences. We believe that the only constant in life is change. Above all, we believe that ideas and stories can change the world.

Our content is primarily intended for Pakistanis around the world who are often ignored by traditional media. Following models similar to Vice, Buzzfeed, Vox, etc, we create digital content that is distributed across various social media channels. This can be in the form of articles, images and narrative based videos. Our editorial content is broken up into 5 separate brands, where each brand caters to a specific type of audience: 1. Lifestyle 2. Entertainment 3. Social Issues 4. Subculture 5. University Life. In addi...
MangoBaaz is for young, inquisitive, opinionated, empathetic and bold individuals. We believe life’s too short not to enjoy it. We believe in asking questions because they lead to understanding. We believe in the freedom of expression and the right for everyone to have an opinion. We believe in accepting and celebrating people for their differences. We believe that the only constant in life is change. Above all, we believe that ideas and stories can change the world.

Our content is primarily intended for Pakistanis around the world who are often ignored by traditional media. Following models similar to Vice, Buzzfeed, Vox, etc, we create digital content that is distributed across various social media channels. This can be in the form of articles, images and narrative based videos. Our editorial content is broken up into 5 separate brands, where each brand caters to a specific type of audience: 1. Lifestyle 2. Entertainment 3. Social Issues 4. Subculture 5. University Life. In addition, our video vertical produces narrative based-content which is ideated upon from the learnings of our editorial content to understand what resonates with our users.

Moreover, we have also recently launched a food vertical. However, unlike traditional food verticals, we have what is more of a tech product than a pure content product. Loosely defined, this can be thought of as a hybrid between a Yelp and Facebook Newsfeed where users can explore information about what restaurants are nearby while also having a feed of food-related content produced by us and in the future any other content company, that aids in their discovery of where to go eat.
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Ali Mukhtar
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