Marie Toft

Marie Toft

I am kind, empathetic, firm, curious and ambitious. I adore learning new things and leading great teams. My great loves-my family and music.
General Business • Marketing
Crosshaven, Ireland
Skills
  • Collaborative Problem Solving
  • Content Creation
  • Creative Vision
  • Decision Making
  • Emotional Intelligence
  • Psychotherapy
  • Strategic Thinking
  • Team Leadership
Experience
Emotionise

CEO @Emotionise • Co-Founder

Emotionise is a targeted content creation SaaS product, using NLP & AI.

Amazing things Marie's made
I have built many TV shows from the ground up but the biggest and most ambitious was The Today Show with Maura & Daithi.
In 2012, RTE decided to run live daily TV out of Cork and appointed me Series Producer. AT the time, what would become the show's green room was a garage.
We had no structures, procedures or staff for live TV.
I recruited a team of 30 people, oversaw a tender for Outside Broadcast Services, created the templates and timetables that still operate today and managed an budget of over €1 million.
I introduced and pioneered the concept of Advertising Funded Programming within RTE. The Today Show generated an average advertising income of €750,000 per year.
This AFP model was also used when I developed and created The Taste of Success TV series with Lidl Ireland.
Now in its 10th season, the Today Show is still Ireland's most successful daytime TV show, offering advice, entertainment and help to many people who actually cannot leave their homes during the day.