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Mark Roth

STRATEGIC MARKETING + PRODUCT DEVELOPMENT
Marketing • General Business
Chicago, US
Skills
  • E-commerce
  • Analytics
  • Application Development
  • Brand Communication
  • Business Modeling
  • Business Strategy
  • Content Management
  • Content Strategy
  • Digital Marketing
  • Digital Media
  • Digital Strategy
  • Email Marketing
  • Entrepreneur
  • Fundraising
  • Marketing Communications
  • Marketing Strategy
  • Mobile Internet
  • Non-profits
  • Online Advertising
  • Online Communities
  • Online Marketing
  • Online Publishing
  • PPC
  • Product Development
  • Product Launch
  • Product Management
  • Product Marketing
  • Rapid Prototyping
  • Sales Enablement
  • Search Advertising
  • SEO
  • Social Entrepreneurship
  • Social Media Marketing
  • Social Responsibility
  • Strategic Consulting
  • Strategy Development
  • Usability Design
  • User Interface Design
  • Video
  • Web Analytics
  • Web Design
  • Website Development
Experience

VP Digital Services @See3 Communications

Nov '13 - Nov '15 (2 years) Application Development, New Business Development, Product Launch

Co-founder @Coalition:Impact Unconfirmed

Jan '12 - Dec '14 (2 years 11 months) Business Planning, New Business Development

Marketing + Technology @Impact Engine Unconfirmed

Building Businesses that Change the World

Oct '11 - Dec '12 (1 year 2 months) Online Marketing, Mentoring, Digital Strategy

Director of Interactive Media @Sun-Times Media

Jun '06 - Jun '11 (5 years) Application Development, Digital Media, Product Management

Board Member, Marketing + Technology @Chicago Music Commission NFP

Oct '04 - Mar '10 (5 years 5 months) Strategic Partnerships

President + Publisher @Centerstage Media LLC • Co-Founder

Nov '95 - Jun '06 (10 years 7 months) Web Design, Business Strategy, Marketing Strategy

Business Development @Techsoup Global

Sep '00 - May '01 (8 months) Partnership Development

Amazing things Mark's made
One of five founders responsible for successful startup and exit. As President in 2006, led the process of acquisition by the Sun-Times News Group.

• Grew monthly website traffic to over 400,000 unique visitors & over 2 million page views with $0 marketing budget.
• Directed and negotiated a content license agreement and managed the publication of Centerstage’s content into a 20-page weekly newspaper section for the Chicago Sun-Times.
• Pioneered evolutionary online revenue models such as premium listings, dynamic mapping placements, contextual ad targeting, and advertorial/native advertising. Developed revenue partners and relationships for eCommerce.
• Managed a full-time sales person, several part-time editors, and over 15 regular freelance contributors in a “virtual office” environment. Raised brand awareness with online/offline promotions and marketing efforts and negotiated partnerships with established local media.

Education

Permaculture Research Institute Australia

Permaculture 2000 - 2000

Northwestern University

Communication Studies 1992 - 1996

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