Martin Rääk

Martin Rääk

Experienced executive and creative interaction designer
UI/UX Design • General Business
Tallinn, Estonia
  • Design
  • Business Strategy
  • Concept Development
  • Creative Strategy
  • Design Thinking
  • Interaction Design
  • New Business Development
  • Product Management
  • Strategic Thinking
  • User Experience
  • User-centered Design

CEO @PayTipTop • Co-Founder

PayTipTop is first emotional payment terminal in the world.


Product @Einfach

Dec '16 - Jun '17 (6 months)

Tolm Stuudio

CEO @Tolm Stuudio

Jul '08 - Jan '16 (7 years 6 months)


Product @Fitsleep • Co-Founder

Fitsleep is the training-plan for your sleep

Sep '14 - Jan '15 (4 months)


Product @Aiden • Co-Founder

Guided self-help therapy in a smartphone to overcome depression.

Oct '13 - Sep '14 (11 months)

Amazing things Martin's made
– Founded and sold my shares in design and animation studio TOLM
– Founded Aiden app that won Startup Bus Europe
– Won several international design and advertising awards with motion design projects (ADC*E Europe Gold, German Design Awards)
Estonian Academy of Arts

Estonian Academy of Arts

Interaction Design MA Sep 2017 - Present

Estonian IT College and Vali IT programm

Estonian IT College and Vali IT programm

Junior Developer (C#, Java, JavaScript) Feb 2017 - Dec 2017

University of Amsterdam

University of Amsterdam

Behavioural Economics Sep 2013 - Jan 2014

Tallinn University of Technology

Tallinn University of Technology

Master of Business Administration (MBA) 2012 - 2014

Tallinn University

Tallinn University

Bachelor of Arts (BA) in Advertising and Media 2000 - 2007


Juan Alonso-Villalobos Advisor at JetBeep recommended PayTipTop where Martin is Co-Founder

PayTipTop went through our acceleration program in Startup Wise Guys at a lightining speed. The team managed to develop product and commercial strategy in record time. They have a clear focus on what they want to do and the market seems to be reacting very optimisticly to their proposal. Great people to work with, very very committed and with the proper equilibrium between thinking and acting. very very recommendable!

Jaan Urb COO at BudgetMatador recommended Aiden where Martin is Co-Founder

Depression has grown a serious problem for many people nowadays. The treatment is often very time- and also money-consuming. Aiden seeks to make it easier for everybody. Moreover, when they're aware of the their negative thoughts, the depression can be treated in an early stage.

I would definitely try it out in order to be even happier ;) Good luck!

Uve Poom Fundraising at Beetroot Academy recommended Aiden where Martin is Co-Founder

Technology is already changing the way we monitor our health indicators and it also makes treatment in the health care system more dynamic.

However, the intersection between mental health and technology is still pretty much uncharted waters and I believe the team behind Aiden has a strong chance of breaking ground in this field.

In other words, Aiden is not simply carving a niche, but creating a category.

Marge Sults Co-Founder at Shoe Match recommended Aiden where Martin is Co-Founder

Depression is not easy issue to tackle. Dealing with depression may make involved even more depressed. Aiden is welcomed help to reduce suffering and bring people back from misery. I believe in Rait's vision, passion, persistence and skills in order to create valid and effective tool.

Triin Mahlakõiv Co-Founder at Digital Communication Network recommended Aiden where Martin is Co-Founder

Aiden is a startup with a great mission and the team has set a strong vision for Aiden. Aiden not only solves a real life problem, but they are doing it in a disruptive way by involving the modern technology in their solution.

The team of Aiden stands out because the team itself is carefully put together, so that each skill is represented. Team consists of experienced team players and I am looking forward how they will use their talents for the good of Aiden.

I met Rait Arro, the co-founder of Aiden, 5 years ago and there is no doubt that he is a starter and entrepreneur with "can do" attitude. He is a gifted sales person with a long term strategic view for the business.

In conclusion, Aiden is a solution that I wish I can suggest to my friends suffering from depression in the future as I truly believe into this kind of pocket therapist with a personal touch.

Good luck, Aiden!