How to build a tech startup | 8 Dec |

How to build a tech startup | 8 Dec |

Dec 8 1:30pm - Dec 8 5:00pm @ Westminster Business School, London
Workshop
Have you considered starting a tech company? Are you a founder of a tech company looking to grow?
The workshop is structured in two parts, first one focusing on building the business from the idea stage to creating the MVP and a Sales Strategy, addressing the main challenges faced by entrepreneurs in the process. Given the duration of the workshop and division between topics, there will be a 15 minutes break in between sessions. The second part of the workshop covers the Marketing and Branding aspect of the business from effective visual and written content for building brand awareness to the best ways of managing a database of contacts through CRM. After the event, there will be a networking session.

Who is running the workshop?

Slava Baranovskiy
Creative entrepreneur, tech startup founder, film director/producer and Entrepreneur in Residence of Westminster Business School with a strong business and tech background.
Read more about him on his website:
slavabaranovskiy.com

Dennis G. Lucan
Entrepreneur, business consultant with experience in marketing, growth, project m...
The workshop is structured in two parts, first one focusing on building the business from the idea stage to creating the MVP and a Sales Strategy, addressing the main challenges faced by entrepreneurs in the process. Given the duration of the workshop and division between topics, there will be a 15 minutes break in between sessions. The second part of the workshop covers the Marketing and Branding aspect of the business from effective visual and written content for building brand awareness to the best ways of managing a database of contacts through CRM. After the event, there will be a networking session.

Who is running the workshop?

Slava Baranovskiy
Creative entrepreneur, tech startup founder, film director/producer and Entrepreneur in Residence of Westminster Business School with a strong business and tech background.
Read more about him on his website:
slavabaranovskiy.com

Dennis G. Lucan
Entrepreneur, business consultant with experience in marketing, growth, project management and corporate communications.
Read more about him on his website:
dennisglucan.co.uk

Main topics covered:
1. Building a tech startup
- How to get a great tech startup idea.

- How to build your startup product.

- What technologies you need to know.

- What is tech startup lifecycle.

- How to build your startup team.

- How to find CTO/tech resources for your startup.

- What are the main tech startup challenges/failures and how to resolve them.

- How to be productive in a startup.

2. Defining your product/service
- Who is your target audience.

- Who are your competitors.

- What is your Product/Service USP.

- What is your marketing/sales strategy.

3. Creating brand presence
- Effective visual and writen content.

- Importance of consistency.

- Personal branding.

- Brand awareness.

4. Marketing strategy
- Corporate social media.

- Paid and organic campaigns: advantages and disadvantages.

- How to use CRM to grow your startup.

- Creating and maintaining an online database of contacts / subscribers.

- How to use web analytics to monitor the performance of your marketing campaign.

- Hubspot: next level in CRM (advanced)
More information
Organizers
Dennis G. Lucan
| Awarded entrepreneur | Business Consultant |
Slava Baranovskiy
Creative entrepreneur, tech startup founder, film director/producer and Entrepreneur in Residence of Westminster Business School