Mealme.in started as a pilot among a small set of customers in Okhla area of New Delhi. At the time, we did not have an application, or a website, just an idea and we sent the menu to subscribed customers on an email. We recieved overwhelming response from customers who loved the idea of spending such less time on ordering food, and getting such huge variety on a delivery portal. We launched the mobile app in March 2015. We did not spend a lot on marketing, but we spent a lot of time on refining operations. Meanwhile, we studied customer behaviour to understand what they love about us. What brought some customers to us to order 5 days a week, and some times 12 hours in advance. Incorporating all the good features of this model and making it leaner operationally, we have now decided to build a tech only product, which generates demand for restaurants/food providers in the local area, to enable customers to continue with the Mealme product they love, but change backend operations to make...
Mealme.in started as a pilot among a small set of customers in Okhla area of New Delhi. At the time, we did not have an application, or a website, just an idea and we sent the menu to subscribed customers on an email. We recieved overwhelming response from customers who loved the idea of spending such less time on ordering food, and getting such huge variety on a delivery portal. We launched the mobile app in March 2015. We did not spend a lot on marketing, but we spent a lot of time on refining operations. Meanwhile, we studied customer behaviour to understand what they love about us. What brought some customers to us to order 5 days a week, and some times 12 hours in advance. Incorporating all the good features of this model and making it leaner operationally, we have now decided to build a tech only product, which generates demand for restaurants/food providers in the local area, to enable customers to continue with the Mealme product they love, but change backend operations to make the company leaner.
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Ninisha Bajpaie Founder and CEO at Mealme