Mechanlink

Mechanlink is your direct link to local mechanics at the best price. We connect vehicle owners with experienced mechanics in their local area by enabling them to post their required needs and matching them with the best suited technician or specialist via a mobile application; allowing for our users to receive the best information on their local market through our virtual Automotive repair marketplace. Named ‘Mechanlink’ as what is thought to be a clever spin on the words mechanic and link, the wording of the title provides connotations as to the purpose of the business and the uniqueness allows for a brand to be forged.

Adopting a modern ‘business model where individuals can use the core functions of the app at a basic level for free and must pay in order to use additional features. Such features include, lead generation B2B2C mechanlink being the broker, paid marketing (sponsored post and profiles and pay per click) and a subscription modelled high tiered verification, which adds credibility and exposure to a mechanics profile and a monthly quota on leads. Services will Initially be rolled out in London and Birmingham, but however mechanlink sights on national expansion in the near future and European expansion further away.

Mechanlink is creating a community rather than just a service and we see this as vital to long term success. I’d say we are providing a vaccination to the underlying issues of the industry rather than just medicine. We are creating a blog which is unique, as with the preselected titles and an online form and then review by us: mechanics, vehicle owners, vehicle enthusiast and the general public can provide their opinions and stories allowing for all parties to understand the industry from different viewpoints solving the issue of trust and allowing for compromise to be worked towards. This was inspired on my many conversations with different people on the industry and gaining a unique understanding through this. Also within our app you can see who trust mechanics and who they trust similar to followers on social media, see reviews of a specific service they provide and a portfolio of their completed jobs, creating an ecosystem of security and assurance. Also being an mobile application we get priority listing on mobile searches for our related key words, I don’t need to stress how valuable this is in terms of conversion and customer acquisition