Medrop is an innovative start-up that aims to revolutionize the e-commerce market in the Healthcare sector characterized by problems related to inefficiency and backwardness in the digital environment. It offers the possibility to pharmacies, to overcome the challenge of digitization and thus to follow current market trends. Although the pharmaceutical e-commerce market is increasing and consumer demand is oriented towards online purchases in Italy, only 5% of the 22,000 pharmacies and parapharmacies have an e-commerce. This data communicates a strong difficulty on the part of the local pharmacist to open an online sales channel. This is due to the high economic investment that must be made for the creation of an e-commerce to which it is necessary to associate a management software that allows the site to be synchronized with the warehouse. This is combined with a series of problems related to time and the skills necessary for the operation, maintenance and management of the site itse...
Medrop is an innovative start-up that aims to revolutionize the e-commerce market in the Healthcare sector characterized by problems related to inefficiency and backwardness in the digital environment. It offers the possibility to pharmacies, to overcome the challenge of digitization and thus to follow current market trends. Although the pharmaceutical e-commerce market is increasing and consumer demand is oriented towards online purchases in Italy, only 5% of the 22,000 pharmacies and parapharmacies have an e-commerce. This data communicates a strong difficulty on the part of the local pharmacist to open an online sales channel. This is due to the high economic investment that must be made for the creation of an e-commerce to which it is necessary to associate a management software that allows the site to be synchronized with the warehouse. This is combined with a series of problems related to time and the skills necessary for the operation, maintenance and management of the site itself. Medrop, through its service, solves most of these problems through an IT platform characterized by a high innovative and technological value. The main objective is to provide the pharmacist with the tools necessary to adapt to this transformation by offering a complete and innovative service that allows opening up to the online sales channel without using additional resources in terms of time, cost and personnel.
Medrop is the first and most advanced specialized platform for pharmaceutical e-shop. It manages the entire process, from the creation of the e-shop site to the management of orders. The e-commerce provided by Medrop also allows you to book prescription drugs directly online. All this is linked to a digital marketing service with google campaigns to increase the visibility of the e-shop. The IT infrastructure developed by Medrop is directly connected to its own integrated logistics system that allows the management of the site and the orders generated by it. In fact, since the procurement of parapharmaceutical and cosmetic products is borne by Medrop, the pharmacist is exempted from the storage and management of the warehouse in relation to these products, which occupy about 90% of the sales made online (IQVIA). This solves one of the main problems identified previously, namely the internal management of the warehouse, which will remain entirely dedicated to the activity related to the physical store.
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Employees

Alessio Gioia
Admin
Alessio Gioia CEO Passionate about pharma, my professional goal is to successfully managing a responsible role in a dynamic and ever-expanding reality