Melanites is a toy company combating the societal pressures of hyper-masculinity and aggression on minority boys during the early stages of identity development by normalizing products that celebrate brown boyhood. We are introducing positive images during the prime window of the formative stages of identity formation. Melanites is the first line of male dolls to enter the toy industry and the only line that specifically targets the minority market. The backbone of our mission is to celebrate brown boys by expanding the breadth of representation that reflect their reality.

Melanite dolls have different backgrounds and physical appearances expressing a juxtaposition of interests and aspirations. Our goal is to represent the voices of minority boys within the toy industry by introducing products that encourage positive self-image and inspirational identities....
Melanites is a toy company combating the societal pressures of hyper-masculinity and aggression on minority boys during the early stages of identity development by normalizing products that celebrate brown boyhood. We are introducing positive images during the prime window of the formative stages of identity formation. Melanites is the first line of male dolls to enter the toy industry and the only line that specifically targets the minority market. The backbone of our mission is to celebrate brown boys by expanding the breadth of representation that reflect their reality.

Melanite dolls have different backgrounds and physical appearances expressing a juxtaposition of interests and aspirations. Our goal is to represent the voices of minority boys within the toy industry by introducing products that encourage positive self-image and inspirational identities.
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