Mellow is a personal finance & digital payment solution for kids aged 8-15 & parents, promoting financial education into families and schools, and solving bad money habits for 1.5b people in APAC. Mellow is a Techstars startup.

Mellow provides parents with a mobile platform to build children’s money habits in real life, across savings, spending, and earnings using digital points, cash, and our kid Mastercard prepaid cards usable globally. With Mellow, children can now learn from daily practices on money concepts like the value of money, delaying gratification, and spending mindfully.

For example, we digitalise pocket money for the parents with our kid Mastercard prepaid card; teach children that money doesn't grow on trees by letting them complete chores/challenges given by parents for monetary or other rewards (e.g. TV time, game time); and build their saving habits by promoting goal-based saving and breaking down goals for them; all wrapped around educational contents, analytics, ...
Mellow is a personal finance & digital payment solution for kids aged 8-15 & parents, promoting financial education into families and schools, and solving bad money habits for 1.5b people in APAC. Mellow is a Techstars startup.

Mellow provides parents with a mobile platform to build children’s money habits in real life, across savings, spending, and earnings using digital points, cash, and our kid Mastercard prepaid cards usable globally. With Mellow, children can now learn from daily practices on money concepts like the value of money, delaying gratification, and spending mindfully.

For example, we digitalise pocket money for the parents with our kid Mastercard prepaid card; teach children that money doesn't grow on trees by letting them complete chores/challenges given by parents for monetary or other rewards (e.g. TV time, game time); and build their saving habits by promoting goal-based saving and breaking down goals for them; all wrapped around educational contents, analytics, and a gamified experience.

Current financial education for children like workshops are non-habitual, non-practical, & short-term. Competitors miss that children learn best by doing, and parents' involvement is key. On top of digitalising personal finance, Mellow makes it interactive - e.g. parents can list tasks for kids to do for allowance/reward. Mellow is the first in Hong Kong to offer kids online payment means.

To effectively solve this problem, Mellow has gained POC / partnership / support from Global 500 companies including MetLife, Zurich Insurance, Accenture, Mizuho Bank, Mastercard, etc., got support from the Tokyo Government and DBS Bank Foundation, and has tapped into the school industry with 70 POCs and 25 pilots with primary and high schools in Hong Kong.

Our unique differentiation:
1. We focus on hands-on learning of financial education through pocket money management on saving, spending, and earning for children and parents.
2. We focus on riding on existing parent and kid interactions.
3. We focus on being educational instead of transactional with money.
4. We also focus on the children’s app experience and gamifying it.
5. We cater to younger children and conservative parents uncomfortable with kid prepaid cards, with cash and digital points/stars capabilities used with our features.
More information

Employees

Chester Szeen
Admin
Chester Szeen CEO/ BusinessDev Co-Founder of Mellow | Forbes 30 Under 30 | Data Scientist | Global Panel @ MIT Tech Review