Michelle Di Augustino
I am a lifelong creative. I love innovation, consumer product goods, niche markets & spirits. I love creating new brands and I'm good at it
Marketing • General Business
Founder & CEO. I created Noir King Cognac from an idea and I lead the creation of new spirit brands. @Noir King Cognac • Co-Founder
Amazing things Michelle's made
My company's first portfolio offering, Noir King Cognac. I started with nothing but an idea and a desire to create and took the brand from an idea on paper to a product now ready to go into production. I am the first African American woman to independently create and launch a cognac in the US and it has not been easy, but I never quit and I never give up! I was told it was impossible and even laughed at when I told people what I was going to do and I've been told no so many times that I've lost count. None of that matters because I believed in what I created and I knew that as long as I kept moving towards my goals, I would make it happen and I have made it happen. I flew to France, built my team and rallied them around the dream and they have all supported it and me and that in and of itself is amazing. That I, not being from the spirits industry or knowing anyone in it could accomplish what I have will inspire others to pursue their dreams too because I'm proof anything is possible.