We receive clients video into our proprietary software programs, and combined with our analytic methodology, produce reports for Surrogate safety. Surrogate safety means a proactive approach to road safety risk measurement. By measuring near-misses, you can detect locations with high risks before fatalities occur. A near-miss is classified as critical, high, medium, or low risk based on kinematics and potential for serious injury or death. Our goal is to build a great business while saving lives.

Oftentimes the input for our work product from the client is video that already exists, or can be easily captured from existing cameras. This creates a significant global market opportunity for what we do. Our business model is flexible and evolving. We currently have clients that engage us for analysis and reporting on single intersections or stretches of roadway, this would be termed buying on an Ad Hoc basis. Another business model that we have sold involves more of a "System License...
We receive clients video into our proprietary software programs, and combined with our analytic methodology, produce reports for Surrogate safety. Surrogate safety means a proactive approach to road safety risk measurement. By measuring near-misses, you can detect locations with high risks before fatalities occur. A near-miss is classified as critical, high, medium, or low risk based on kinematics and potential for serious injury or death. Our goal is to build a great business while saving lives.

Oftentimes the input for our work product from the client is video that already exists, or can be easily captured from existing cameras. This creates a significant global market opportunity for what we do. Our business model is flexible and evolving. We currently have clients that engage us for analysis and reporting on single intersections or stretches of roadway, this would be termed buying on an Ad Hoc basis. Another business model that we have sold involves more of a "System License", where the client purchases a number of analytical "credits", and pays MicroTraffic on a recurring monthly basis. We anticipate more and more of this model, as the technology gets used by more jurisdictions, and the value goes from perceived to realized.

To date, our analysis and reports have provided the impetus and evidence to support over 200 million dollars of roadway interventions and improvements.
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Safe x Connected Cities Accelerator 2021
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Employees

Garth Smith
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Garth Smith VP, Bus Dev Technology Executive with 30+ years of business experience in various industries