Mint Basil Market is an e-commerce platform that provides healthy products at more affordable prices ranging from organic, gluten-free, vegan food products and all natural cosmetics and cleaning products delivered straight to your door, free of charge. MBM was built using Shopify and went live on November 26th with five brands - using Instashop to sell products we posted through our Instagram account. In less than 3 months’ we’ve built out a full demo website hosting 16 brands with a total of 200 products. By end of March, we aim to have 30 unique brands and over 300 products on our platform. The website was designed with our target users in mind - a platform that is easy to use and navigate. Users are able to search our website by type of product and by diet preference for food product. Our smooth checkout process allows customers to create their own profiles that automatically saves their past purchases or selections for future orders. Users are also able to input preferred delive...
Mint Basil Market is an e-commerce platform that provides healthy products at more affordable prices ranging from organic, gluten-free, vegan food products and all natural cosmetics and cleaning products delivered straight to your door, free of charge. MBM was built using Shopify and went live on November 26th with five brands - using Instashop to sell products we posted through our Instagram account. In less than 3 months’ we’ve built out a full demo website hosting 16 brands with a total of 200 products. By end of March, we aim to have 30 unique brands and over 300 products on our platform. The website was designed with our target users in mind - a platform that is easy to use and navigate. Users are able to search our website by type of product and by diet preference for food product. Our smooth checkout process allows customers to create their own profiles that automatically saves their past purchases or selections for future orders. Users are also able to input preferred delivery times as well as additional notes they would like us to know about for their order. Today we receive on average one order per day and deliver all over Lebanon with the help of our partner Wakilni. In support of our mission to make healthy living affordable, we’re offering our customers free delivery - which we believe will help us acquire and retain more customers. All of our products have extended shelf-life of 2 months to one year. We keep about two-weeks worth of inventory at any given time. We reach our health-conscious clients through an omni-channel marketing strategy - focusing heavily on our online presence but also partnering with events focused on health and wellness, targeting women and mothers, in order to engage our users offline as well. We’ve seen a steady increase in our social media following and engagements as well as increase in our website traffic by up to 25% in the last two weeks. We currently generate revenue through product, gift and package sales on our website. Our margins range from 20-30% for food products and 30-40% for cosmetic products. On March 1st, 2018, MBM will launch its first co-branded olive oil product with chef, Lara Ariss. Our objective is to eventually launch our own line of natural and healthy, Mint Basil Market branded products. They will constitute cheaper options for users’ favourite products and provide higher overall margins for Mint Basil Market.
More information

Investors

Flat6Labs Beirut - Cycle 2
Admin
Flat6Labs Beirut - Cycle 2 A New Seed Program & Early Stage Fund

Recommendations

Rami Hallal Co-Founder at Blink My Car

Finding the healthy products at the supermarket is a nightmare, and it often requires multiple visits to different supermarkets to get everything I need (oat-based products, organic products). Mint Basil solves this problem by putting everything in one place, at a fair price, and gets them delivered to your door. Healthy living has been made possible and easy.

I've been also involved with the founding team (from an advisory perspective). Vanessa and Lara form an exceptional team, they complement each others' skills, work really hard, and are super passionate about the topic. One particular thing I liked about their approach is the way they closely work with their customers to learn as much as possible so they can keep improving their offering.

I know for a fact they're giving it their all and if there is anyone who should solve the above problem, then it's the Mint Basil team.