A network of parents is the most important resource a parent can have. But the demands of parenting make finding that support incredibly difficult. Eight in ten moms in the United States use social media from their smartphones on a daily basis. The same number say it’s hard to make mom friends. Mobile trends in parenting have opened up an opportunity to make a massive impact. When I recognized this, I left my job as a software engineer at Google to build Covey. Covey bridges the gap between online parenting forums (such as Facebook Groups or listservs) and the real world. Here’s how it works:



Parents curate a list of communities (aka 'coveys') based on location, parenting style and our recommendations.

Within each community, parents can:

- Share photos, stories, questions, with others who understand.

- Find other parents by proximity, neighborhood, kids age and gender and parenting style.

- Plan local activities such as play dates or get-togethers.



In November we launched...
A network of parents is the most important resource a parent can have. But the demands of parenting make finding that support incredibly difficult. Eight in ten moms in the United States use social media from their smartphones on a daily basis. The same number say it’s hard to make mom friends. Mobile trends in parenting have opened up an opportunity to make a massive impact. When I recognized this, I left my job as a software engineer at Google to build Covey. Covey bridges the gap between online parenting forums (such as Facebook Groups or listservs) and the real world. Here’s how it works:



Parents curate a list of communities (aka 'coveys') based on location, parenting style and our recommendations.

Within each community, parents can:

- Share photos, stories, questions, with others who understand.

- Find other parents by proximity, neighborhood, kids age and gender and parenting style.

- Plan local activities such as play dates or get-togethers.



In November we launched the above and announced our initial partnerships with parent bloggers. This lays the groundwork for rapid, sustainable growth through the following channels:

Parent bloggers

Existing parent support groups (moms groups, meet ups, etc)

Schools

Day care centers



The timing of DreamIt Spring 2016 is perfect for accelerating growth through these channels and establishing Covey as the number social resource for parents.
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Recommendations

Justine Kasznica Attorney at Saul Ewing LLP

I can't think of a better company than Covey LLC for the MergeLane accelerator. I have had the privilege of working with Vanessa Jameson (Founder and CEO) since the company's inception, and have watched the company and its founder grow by overcoming challenges, facing failures with fearless persistence, and pivoting as necessary to build a business model that works. Vanessa is one of the sharpest and most dedicated CEO's I have met. She has proven that she has the skill, the tenacity, and the heart for the job. As a mother, Vanessa identified a critical underserved market segment - new parents desperate for resources, hungry for social support. They say it takes a village to raise a child. Covey provides that village to the often disconnected and geographically scattered modern family. And Covey is delivering. The Covey App was recently released for Apple and Android, and the Covey community has been growing since. MergeLane would undoubtedly help to take Covey to the next level!