On the surface, we are building a platform where we create profiles on the ESG commitments, initiatives, and track records of companies and provide that to consumers. By doing so, we can serve 2 major purposes:
1. Help inform consumers of the environmental impacts of their buying power
and 2. Help companies understand what is the value of their ESG initiatives in terms of actual dollars.

On these profiles, we provide actionable steps that consumers can take to support brands doing the right thing for the planet through cash back deals directly from that company, or signing up for future environmental updates from that company while also receiving customized deals for sustainable products/service offerings . We also create profiles for companies that lack ESG transparency and create a way for consumers to request more transparency through that platform, so that we can go to companies and say hey, we have X amount of your customers that want this data from you or else they'll switch to ...
On the surface, we are building a platform where we create profiles on the ESG commitments, initiatives, and track records of companies and provide that to consumers. By doing so, we can serve 2 major purposes:
1. Help inform consumers of the environmental impacts of their buying power
and 2. Help companies understand what is the value of their ESG initiatives in terms of actual dollars.

On these profiles, we provide actionable steps that consumers can take to support brands doing the right thing for the planet through cash back deals directly from that company, or signing up for future environmental updates from that company while also receiving customized deals for sustainable products/service offerings . We also create profiles for companies that lack ESG transparency and create a way for consumers to request more transparency through that platform, so that we can go to companies and say hey, we have X amount of your customers that want this data from you or else they'll switch to a competitor. For consumers, not only are they potentially getting the best deals on supporting ESG brands and eliminating the "green tax", but they can now tell brands they already support directly that ESG actually matters to them. In the world of companies selling consumer data, we've heard that this is data that consumers actually WANT companies to know about them. That they should be investing in sustainability!

On the company side, we provide ways to message and engage with these consumers on our platform and potentially add a bit more customization or detail to their profiles (which we initially populate from their publicly released ESG reports). We've heard countless times, even from companies like Lyft, Patagonia, Driscoll's berries that famously really care about sustainability, that they don't really know how much their sustainability initiatives make them in terms of actual customer revenue. Likewise, companies that don't invest as much, also don't do so, because they see sustainability mainly as a cost or a brand tax they pay to "look good". Through MoneyForGreen, we are actually creating a direct financial incentive by creating a new marketing channel directly to the growing number of conscientious consumers and are then able to provide in-depth analytics on which of their initiatives to double down on, and what additional financial incentives (also from operations costs/governments) they can go after to prove that sustainability is a competitive advantage.
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Employees

Brian Kim
Admin
Brian Kim CEO Software engineer by trade, practical philosopher by choice, passionate about for-profit for-good systems, food, running and party dancing.