We are building a skincare-focused beauty brand designed for men, starting with a color-correcting lotion. We are inspired by the guy who optimizes everything in his life, from apparel to fitness, to his skincare routine. We know our guy is out there pretending to be shopping for his girlfriends or using the girlfriend's' products already.

We will start with a high-grade 3-in-1 color-correcting lotion that provides lasting hydration, SPF protection, and lightweight coverage to filter imperfections. Our guy needs a high-quality product that addresses his concerns of covering up dark circles and blemishes and fight UV rays, but do it in one simple step.

Our target customer who has had previous or current skin issues may not feel like this solution is for them. The substitutes right now are:
1. Female-branded products, which alienate most men with feminine branding that emphasizes the social stigma, where the mental barrier is hard to overcome.
2. High-end and expensive cosmetics, at...
We are building a skincare-focused beauty brand designed for men, starting with a color-correcting lotion. We are inspired by the guy who optimizes everything in his life, from apparel to fitness, to his skincare routine. We know our guy is out there pretending to be shopping for his girlfriends or using the girlfriend's' products already.

We will start with a high-grade 3-in-1 color-correcting lotion that provides lasting hydration, SPF protection, and lightweight coverage to filter imperfections. Our guy needs a high-quality product that addresses his concerns of covering up dark circles and blemishes and fight UV rays, but do it in one simple step.

Our target customer who has had previous or current skin issues may not feel like this solution is for them. The substitutes right now are:
1. Female-branded products, which alienate most men with feminine branding that emphasizes the social stigma, where the mental barrier is hard to overcome.
2. High-end and expensive cosmetics, at average $40/oz - making it inaccessible to the majority of the population, especially men who have lower propensity to spend.
3. Poorly-branded male products, which are generally perceived by men to be lower-quality than the female-focused brands. They are often female brands that changed the packaging from white to black, with very little understanding of what men actually want.

The only thing that’s barring US adult males from using products such as tinted moisturizer is the ancient stigma that is slowly melting away. Once they have tried it once, they understand the value that such products provide, and organically become a lifetime user. Men don’t need: an overly macho branding that reminds them of house chores, an overly complicated product that tries to be too much – just something simple and something made for them.
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Employees

Alice Shen
Admin
Alice Shen CEO I am an early employee of Senreve, where we successfully built a real brand disrupting the luxury market. Previous background in finance.