Motigo is the in-the-moment platform that transforms endurance activities such as running events, into connected, personalized, entertaining experiences. Today, with do this with an application which delivers timely, triggered content from a users social network and other sources during the activity, to inspire, motivate, and inform. The result is a powerful, emotionally fueled experience that helps participants achieve their goals.

Motigo embraces the convergence of four macros trends to help re-focus fitness activities on community, not data:
• The deep penetration of smartphones and increasing utilization as “the device”;
• The explosive emergence in fitness apps and wearable devices;
• The widespread use of social applications;
• The increasing consumer demand for truly personalized experiences and products

Today, we allow individuals to pre-record personal audio messages which are delivered to the recipients mobile device and automatically play based on pre-defined contex...
Motigo is the in-the-moment platform that transforms endurance activities such as running events, into connected, personalized, entertaining experiences. Today, with do this with an application which delivers timely, triggered content from a users social network and other sources during the activity, to inspire, motivate, and inform. The result is a powerful, emotionally fueled experience that helps participants achieve their goals.

Motigo embraces the convergence of four macros trends to help re-focus fitness activities on community, not data:
• The deep penetration of smartphones and increasing utilization as “the device”;
• The explosive emergence in fitness apps and wearable devices;
• The widespread use of social applications;
• The increasing consumer demand for truly personalized experiences and products

Today, we allow individuals to pre-record personal audio messages which are delivered to the recipients mobile device and automatically play based on pre-defined contextual triggers. For endurance event participants, this means hearing timely, thoughtful messages of encouragement and support from friends and family, during the race – for a powerful emotional boost.

Runners and athletes are constantly seeking motivation and any edge they can get in their quest to accomplish their goals. For events, there is a continued need to deliver better, more unique experiences, to attract new participants, retain previous entrants, and build a deeper, more on-going relationship with both. For brands and causes, this is a powerful sponsorship and activation platform to connect with participants and their network of supporters.

We believe that Motigo removes the barriers created by location, time, and on-site logistics, to enhance and personalize the race experience for all.

Beyond the endurance market, we believe there to be other market opportunities, including in-arena/stadium opportunities around team-fan interaction (to drive attendance and deliver a positive event experience).
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