Motoroso is a website where enthusiasts plan, build, and share their vehicle projects. It's like Houzz.com for the $80B automotive performance, styling, and restoration parts & service industry.

We provide a web platform where contributors can upload photos of vehicles, then add an interactive layer to identify products, videos, articles, text, and how-to's directly within the images. This saves enthusiasts time when looking for inspiration, products and service providers, and brings the industry into the 21st century, while other sites across the web are extremely outdated.

We have three distinct business models:
- Service provider listings: Subscription + Lead Fees
- Product Marketplace: Commission on sales
- Native Ads: ARPU

Motoroso is already working with over 320 of the industries leading brands and publishers including Ford, Chevy, BMW, Porsche, ​Ducati, HRE, Optima, DuPont Registry, Autoblog, and many more. Founded in the Silicon Valley, Motoroso is a Techstars and EvoNe...
Motoroso is a website where enthusiasts plan, build, and share their vehicle projects. It's like Houzz.com for the $80B automotive performance, styling, and restoration parts & service industry.

We provide a web platform where contributors can upload photos of vehicles, then add an interactive layer to identify products, videos, articles, text, and how-to's directly within the images. This saves enthusiasts time when looking for inspiration, products and service providers, and brings the industry into the 21st century, while other sites across the web are extremely outdated.

We have three distinct business models:
- Service provider listings: Subscription + Lead Fees
- Product Marketplace: Commission on sales
- Native Ads: ARPU

Motoroso is already working with over 320 of the industries leading brands and publishers including Ford, Chevy, BMW, Porsche, ​Ducati, HRE, Optima, DuPont Registry, Autoblog, and many more. Founded in the Silicon Valley, Motoroso is a Techstars and EvoNexus accelerated company, and has relocated to San Diego to build the company in Southern California.
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Investors

Avi Stieglitz
Admin
Avi Stieglitz

Recommendations

Chris Memmott Founder & CEO at TrackTrain

Alex is one of the more dedicated startup founders I've come across. His vision is massive and his ability to execute is exceedingly high. I often reach out to Alex for advice when our company runs into obstacles. His input tends to be prescient, thought out, and no BS.

I'm not a huge motor sports guy, but whenever I check out Motoroso I get the urge to change that. The site is beautiful and inviting. I look forward to see it take off in the coming year.

Kris Rudeegraap

I've worked with Alex in the past and he's a rockstar! First one in the office and last one to leave. He's dedicated and passionate. Alex is fun to be around and adds great energy to the office. I love what he's built with Motoroso and his vision. Wish him the best of luck!

Mike Austin

I believe Motoroso can transform the automotive and powersports industries in ways that benefit both the users and clients. My belief stems from seeing both the tireless work ethic and uncontrollable enthusiasm Alex has for this project.

Alyssa Chamberlain

Alex Littlewood is nothing less than a dedicated, driven and fearless leader. His deep knowledge of what made Houzz and Pinterest successful has carried over and allowed him to create the next best thing for the automotive and powersports industry.

Motoroso is the first of it's kind to offer a visual, dynamic, and immersive experience for it's audience and others with a genuine passion for this sector.

Alyssa Pelletier Product Designer at Camp Four Creative

Camp Four Creative worked with Alex on the first iteration of Motoroso and couldn't be more impressed with his work ethic and passion for improving the automotive industry. If anyone could take this idea to market, it would be Alex.

Adam Greer

I have known Alex Littlewood for 15 years and began working with him on Motoroso last April. In Motoroso, Alex has begun his passion project. His enthusiasm for the power sport community and experience navigating the start-up tech industry make for a winning combination.

Whether you're a client, a partner or a user, Alex is able and willing to discuss what makes Motoroso unique and how it will change the industry.

Motoroso is at an exciting point, where growth and evolution can take the site to a new level. I know Alex has spent countless hours hearing the needs of auto shops and motor enthusiasts to make Motoroso better. Given the means, I truly believe that Alex has the tenacity and know-how to fully realize his vision for Motoroso.