Movo is working to disrupt the packaging industry for white goods.
Current packaging solutions lack basic preservation properties (5% final products defective rate as a result of poor packaging performances) and are extremely pollutant (every year 600,000 tons of plastic coming from white goods fill up landfills and incineration plants or get los into the environment). We have asked final customers for their opinion about packaging for major appliances, and indeed they have a terrible one. 40% of customers blame it for defective products and 50% of them consider it negatively driven by either functional or environmental concerns.
All of the above is reflected in very high indirect costs for manufacturers in the form of costs for defective products, disservice for final customers and environmental tax and liabilities. So far manufacturers have not been able to find a feasible solution to this issue, applying the single-use consumption model.
This is where Movo comes on the scene.
Movo...
Movo is working to disrupt the packaging industry for white goods.
Current packaging solutions lack basic preservation properties (5% final products defective rate as a result of poor packaging performances) and are extremely pollutant (every year 600,000 tons of plastic coming from white goods fill up landfills and incineration plants or get los into the environment). We have asked final customers for their opinion about packaging for major appliances, and indeed they have a terrible one. 40% of customers blame it for defective products and 50% of them consider it negatively driven by either functional or environmental concerns.
All of the above is reflected in very high indirect costs for manufacturers in the form of costs for defective products, disservice for final customers and environmental tax and liabilities. So far manufacturers have not been able to find a feasible solution to this issue, applying the single-use consumption model.
This is where Movo comes on the scene.
Movo is developing two major innovations:
1. a first-of-a-kind reverse logistic system that will return the packaging from the final customer to the manufacturer of large appliances. Movo’s system revolves around a set of IT systems (a web-application and a mobile app), partnerships with logistic players, reward schemes for every actor involved in the process and a number of packaging regeneration plants. Our IT systems will manage two categories of end-users, who will activate the return logistic process: professional installers and DIY customers. The mobile app will be a working tool perfectly blend in the average business day of a professional installer and will provide him/her with a cash incentive for every packaging returned. The web app will guide the DIY customer through a 2-mins packaging return process that culminates in amazing discounts and benefits.
2. a novel packaging design based on innovative materials and unprecedented mechanical properties. Movo is designing the product to be made with recycled Expanded Polypropylene, which provides exceptional mechanical properties compared to current solution made with EPS. Movo will invest 4-5x more money in the single packaging item compared to the current solution.
The goal of Movo is 1) to create value for manufacturers in terms of improved product preservation, improved operational efficiency, increased access to customer data and 2) to revolutionize the environmental impact of packaging in the major appliances industry
More information

Employees

Tomaso Torriani
Admin
Tomaso Torriani CEO Passionate about sustainability and entrepreneurship. Analytical mindset (engineering background) and socially extrovert.