The Indian blue-collar / grey-collar workforce will constitute the core of the Next Billion Indian Users who will come online (mobile-first), already accelerating by Reliance Jio’s penetration into Indian hinterland.

These users will also contribute to Indian GDP by being employable in new-age companies across e-commerce, logistics, hyper-local aggregators apart from being the future micro-entrepreneurs of tomorrow.

The phenomenon of burgeoning demand for such blue-collar workforce is already spiking up. However, their soft-skills in enabling Customer Experience of their Brands is conspicuous by it’s absence. This will be possible by Anglic (English) linguistic skilling of aspirants & incumbents owing to the cosmopolitan milieu of the deployment of such workforce.

This blue-collar / grey-collar cohort has the behavioral pattern of being : Dominantly male, 18-35 age, day-time daily wage-earner, (b)reaching INR 20k monthly income, own an Android Budget Smartphone (~ INR 9k price),...
The Indian blue-collar / grey-collar workforce will constitute the core of the Next Billion Indian Users who will come online (mobile-first), already accelerating by Reliance Jio’s penetration into Indian hinterland.

These users will also contribute to Indian GDP by being employable in new-age companies across e-commerce, logistics, hyper-local aggregators apart from being the future micro-entrepreneurs of tomorrow.

The phenomenon of burgeoning demand for such blue-collar workforce is already spiking up. However, their soft-skills in enabling Customer Experience of their Brands is conspicuous by it’s absence. This will be possible by Anglic (English) linguistic skilling of aspirants & incumbents owing to the cosmopolitan milieu of the deployment of such workforce.

This blue-collar / grey-collar cohort has the behavioral pattern of being : Dominantly male, 18-35 age, day-time daily wage-earner, (b)reaching INR 20k monthly income, own an Android Budget Smartphone (~ INR 9k price), with heavy native language influence, minimal / non-existent knowledge of English, customer-facing agents having to deal with dominantly English-speaking customers.

MultiBhashi is addressing the challenges faced by the aforementioned Primary Target Audience by providing a tech-enabled solution in the following manner :
(1) Blue-collar / Grey-collar workforce – can access job-role specific learning content on MultiBhashi Android app
(2) Such Key wage-earners who work during their day-time - can learn on MultiBhashi Android app in a self-paced manner after-work hours
(3) Those with heavy native language influence – can access MultiBhashi’s Personalised Online Bi-lingual Tutor Service wherein, MultiBhashi’s tutors teach English in the learners’ native language of preference until they graduate to CEFR level B1 capability.

The measurement of our success has been by way of Usage / Engagement metrics on MultiBhashi’s Android app and subscriptions to it’s Personalised Online Bi-lingual Tutor Service. Blue-collar Workforce staffing companies have appreciated MultiBhashi’s vision, corroborating the need for such an innovative service.
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Employees

Anuradha Agarwal
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Anuradha Agarwal CEO Visionary Businesswoman focused on Social Transformation via Sustainable Ventures