The MVPindex platform indexes, ranks, and values the social media footprint of over 25,000 athletes, teams, leagues, venues and entertainers and the brands that sponsor them. MVPindex calculates an individual index ranking for these entities based on social reach and engagement and overall conversation, or sentiment, in their particular sport or category. Once entities are verified as accurate across Facebook, Twitter, Instagram, YouTube, and Google+, they are ranked, tracked and valued against their peers or against the entire spectrum of entities within the platform. Brands that sponsor these entities are aligned within the system to all of their entities, delivering unprecedented audience analysis and marketing insights.

Marketers within brands, teams, leagues, and agencies worldwide are looking for a new media index that will actually place a value on the social media that they increasingly rely on to create true engagement with their fans and customers. MVPindex delivers a v...
The MVPindex platform indexes, ranks, and values the social media footprint of over 25,000 athletes, teams, leagues, venues and entertainers and the brands that sponsor them. MVPindex calculates an individual index ranking for these entities based on social reach and engagement and overall conversation, or sentiment, in their particular sport or category. Once entities are verified as accurate across Facebook, Twitter, Instagram, YouTube, and Google+, they are ranked, tracked and valued against their peers or against the entire spectrum of entities within the platform. Brands that sponsor these entities are aligned within the system to all of their entities, delivering unprecedented audience analysis and marketing insights.

Marketers within brands, teams, leagues, and agencies worldwide are looking for a new media index that will actually place a value on the social media that they increasingly rely on to create true engagement with their fans and customers. MVPindex delivers a valuation assessment for any marketer based on a proprietary calculation that heavily weighs the true engagement and conversation around any entity in the platform. Traditional media indexes and survey-based research deliver results from a limited sample size and media companies and marketers, globally, are widely seeking a new standard for valuing and tracking what their audiences are really engaged in on social media platforms. MVPindex is creating this new standard for indexing and valuing the traditional earned-media component of media and marketing spend.

MVPindex also tracks what the nearly 2B followers of these entities are saying and doing around these entities, giving unprecedented insights to brands wishing to target or refine their media spend, choose the right brand ambassador, or find new audiences and consumers that are following a variety of athletes or entertainers. The MVPindex platform, far from just listening to the social media conversation for a short period, has up to three years worth of trending data around every entity in the platform and can easily spot rising stars as well as pinpoint best practices for any marketer wishing to better engage with their audience.

For delivering insights and results, MVPindex has developed a public/private API that can power media or publisher sites for social news or rankings and is also used to feed a variety of powerful data visualization methods ranging from MVPindex's proprietary views to external systems.
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