MyFoody helps large food distributors to better manage their soon to be wasted products and it provides an innovative tool for promoting these foods throught a proximity marketing platform. It focus on the advertisement and geolocalization of deals on food products about to be wasted because of: i)proximity to expiring date ii)overstock iii)aesthetic faults. The platform is freely available on the relevant mobile application for users while supermarkets pay a monthly fee for using MyFoody. Users can locate the discounted products of interest and purchase them directly at the supermarket site. In each store, a "non-waste" area is set up to collect the discounted items and promote the store's corporate identity as thoroughly committed to sustainability. Such areas feature prominently for storing not only discounted food products but also informational contents on the theme of food waste and advice on sustainable lifestyles and nutrition. MyFoody users are also able to opt for a notificat...
MyFoody helps large food distributors to better manage their soon to be wasted products and it provides an innovative tool for promoting these foods throught a proximity marketing platform. It focus on the advertisement and geolocalization of deals on food products about to be wasted because of: i)proximity to expiring date ii)overstock iii)aesthetic faults. The platform is freely available on the relevant mobile application for users while supermarkets pay a monthly fee for using MyFoody. Users can locate the discounted products of interest and purchase them directly at the supermarket site. In each store, a "non-waste" area is set up to collect the discounted items and promote the store's corporate identity as thoroughly committed to sustainability. Such areas feature prominently for storing not only discounted food products but also informational contents on the theme of food waste and advice on sustainable lifestyles and nutrition. MyFoody users are also able to opt for a notification system by which they are daily alerted of discounts related to their favourite stores. By implementing such a functionality, MyFoody stands for a "drive-to-store approach", thus attracting users to groceries' stores through daily deals on food products. On the environmental awareness plane, MyFoody mobile app contains a dedicated section where food waste themes are discussed and sustainability is promoted. Within a win-win approach, supermarkets can improve both their revenues by selling products otherwise thrown away and brand awareness while consumers can save money and apply environmentally sustainable lifestyles. We provide also to retailers a business intelligence system that tracks all stores perfomance on about to be wasted product helping retail managers to identify situation and take action in order to prevent it.
More information

Investors

Startupbootcamp
Admin
Startupbootcamp The Accelerator for Global Startups

Advisors

Employees

Alessandro Dipaola
Admin
Alessandro Dipaola Product Engineering, Product and Photography. That's me.
Gioele Reale
Admin
Gioele Reale Graphic designer
Luca Carotenuto
Admin
Luca Carotenuto CTO Computer Engineer, Musician, Basketball and Beach volley lover
Marta Arnaudo
Admin
Nicola Ferrara
Admin
Nicola Ferrara iOS Developer
Nicola Gallazzi
Admin
Nicola Gallazzi Android developer I'm a senior Android Developer with a true passion for Android native development. Currently working for an Italian startup against food was
Simone Pace
Admin
Simone Pace Growth Hacker Expert in Management of Complexity.
Stefania Palumbo
Admin
Stefania Palumbo Content Manager

Recommendations

Lorenzo de Mojana

MyFoody's team is highly motivated, it has complementary skills and expertise (legal, financial, web developer, communication), and it is very committed to the project. During the Impact Hub Fellowship acceleration program, they have shown ability to work at a high pace, while being responsive to their mentors' inputs. They have been able to develop their business model, filling the gaps and integrating new skills where needed. Together with their tutor, they developed a sustainable business plan, where they identified their main suppliers, target clients, competitors, and elaborated economic and financial forecasts at 3 years. They are already marketing the beta version of the project, receiving good feedbacks both from private and institutional actors. I recommend them for the excellent ability to promote and develop their project, the well-balanced expertise of the team and the disruptive reach of their business model.